Social media marketing is vital to gaining an audience, targeting your desired market, branding your business or identity, and growing your business through interactions and superior customer service. But it also takes a lot of time and energy. Whether you handle social media activity on your own or have an assistant or social media manager doing it for you, scheduling posts is key to managing it effectively.
Do Your Research
Just like every other aspect of marketing online, you need to know your audience. Even when you’re thinking about scheduling posts for sites like Twitter and Facebook, you should be aware of who you are reaching out to. You want to know everything there is to know about your target market, then you know how and when to schedule posts. It gives you an inside look into what to write about and how often your target audience likes reading blogs.
Organizing Your Feeds
After your initial research, you should have ways to organize your feeds. This is done for your blog posts and helps to do before you start scheduling future posts or social media updates. It will keep all of your posts in one place so you can easily locate them and know when they appear. RSS feeds are where you want to begin, but organizing your feed and other blogs can be done through Feedly or Bloglovin.
When to Schedule Posts
Different social media networks are active during different times of the day. This is also another area where research comes in handy. Do you notice a trend where you tend to get follows, comments and retweets in the early morning or late at night? This is good information to have because you can schedule more during these times. In general, Facebook is more active n the morning and Twitter is more active in the late afternoon/evening.
Where to Schedule Posts
You can of course schedule your future Facebook updates right through Facebook, but unless it is your only social media network, it can be time confusing. Another method is to use a single site that lets you add all of your different social media profiles and schedule everything from this single, central location. There are a few popular sites that let you do this, but Hootsuite comes highly recommended. They have free and premium versions, give you unlimited scheduled posts and social media profiles and make it easy to keep up with communications. By using Hootsuite, you don’t have to keep logging in to your Twitter, Facebook, Google+ and other sites throughout the day. Their tools take all the guesswork out of the scheduling.
How to Schedule Social Media Posts
Start by getting organized with what you want to post. Next, make sure you are posting different types of updates and not only self promotion. Try to stick to 10 percent self promotion and 90 percent everything else. Mix it up throughout the day with things like linking to your blog, announcing a new event with your business or product launch, linking to other related sites that are interesting, sharing a fun image or amusing video, or anything else relevant. This helps you get your posts scheduled but also varied.