Social media is on the forefront of every business’s mind, as it should be. Millions of users check their various social media sites multiple times a day, which makes it essential for small and large businesses. Regardless of the type of products or services you provide, social media should be part of your marketing strategy. It is beneficial on numerous levels; you can use it for branding purposes, interact with customers, get more sales and increase your online presence.
Use the Right Social Media
To start with, you should be accessing the right social media networks. There are actually dozens of social media websites, though most of them don’t get the millions of views each day that the major networks do. Start with the four primary social media networks: Twitter, Facebook, LinkedIn and Google+. Pinterest, the online pinboard site, is quickly rising in popularity and helping business to gain exposure. Using social media to grow your business is time consuming, therefore you should focus your time and energy on ones that help you get the most benefits.
Get the Word Out
Being signed up with these social media sites is useless unless others can find you. Take some time to make formal announcements about your new social media accounts, including posting links on other social media sites. If you are new to Twitter, for example, post your Twitter link on your company’s Facebook page. Other ways to get the word out include putting links on your website and blog, having social media-based promotions, including it in your newsletter and printing the logos on all business materials like brochures and direct mail.
Be an Active Participant
Growing your business with social media requires using the sites on a regular basis. You don’t want to bombard your followers with constant updates and promotions, but you should use it at least a few times a week. Try to update Twitter and Facebook every 1-2 days, even if it is a short announcement. While you are being an active participant, reply to others, communicate with customers, and add a personal element to your updates.
Brand Through Social Media
One of the biggest advantages to using social media for business purposes, is that you can brand easily. Add your business logo to all profiles and let your brand shine through your updates. Choose a voice of your brand and incorporate it into your social media activity. This can be formal, semi-formal or casual, but be consistent throughout your communications.
Update with Relevant, Engaging Posts
When choosing what to post, make your updates engaging and relevant. Consider what is currently “trending” and cater updates to that for the most exposure. If you own a clothing store and Mother’s Day is coming up, you can best posting about a new line of women’s clothing is going to get some views. You should also be engaging, leaving followers room to reply and communicate with you.
Social media is not only one of the most effective ways to grow your business, but it is also a free form of advertising in most instances. Take advantage of it to expand and become successful.
What tips do you have on how to use social media to grow your business?