As a photographer, whether you photograph weddings, portraits or a little bit of everything, you rely on your portfolio for getting new business. After all, how would potential clients know they like your style if they can’t see it? This is essentially what makes your website your most powerful marketing tool. However, just posting some of your best photographs isn’t enough. There are certain elements and aspects that every photographer should have on their website.
First and foremost, your photography website needs to have a great portfolio. It should be a combination of older and newer styles, with emphasis on what you have been doing recently. Use this portfolio as a chance to highlight your best, most unique and most impressive work. Narrow down the photos on your portfolio so you’re not subjecting people to sift through hundreds of photos. Make sure they organized into categories so it makes it easier to look through. If you do engagement, marriage, maternity and baby photographs, those should be your categories. Also make sure these images are high-resolution, but that your server is able to handle the larger images.
Have an “About Me” page that has your name, your photography or business name, and some additional information about who you are and why you are a photographer. This should describe to your clients who you are, why you have a passion for photography, and why they should choose you. Working closely with a photographer requires them to mesh well with you, and describing yourself is a great way to start. Be honest, candid and upfront with this page. If you are formally educated in photography or have some sort of training, include that here.
This may seem obvious, but you would be surprised by how many websites fail to have proper contact information. Even if they have it, it is sometimes hard to find. Regardless of how beautiful your photos are, you need to be easy to contact. Provide potential clients with multiple forms of communication, including a number to call or text, email and fax if you have it. You can also put an online web form for contacting you to make it easier for them.
Another bit of information some photographers leave out is where they are located. Most people hire local photographers, unless they find someone great who they’re willing to make travel arrangements for. Keep this in mind when you’re adding content to your site.
You don’t have to list every rate you have for packages, but give a general idea or ballpark of what your rates are. Include the names of your packages, potential add-ons, what comes with it and describe how your pricing works. If you require a deposit, include that on your website. People who are on a strict budget want to know right away what your rates are. When setting up your photographer website, focus on a simple and straightforward design. Nobody wants to wait for a complex site to load when they’re just trying to view your images