Just about everyone has heard of Facebook and most people have a personal account. But isn’t Facebook for connecting with friends? How does your business fit into a social media website?
First of all, let’s do a quick overview of the basic features that come along with a Facebook Profile. First of all, you, the user, is able to connect with people who they already know as well as prospective friends through personal invitations. You choose your social group by deciding who joins and who doesn’t. You also determine what content on your profile your friends and non-friends can view by adjusting the security settings.
As of March 2012, there were more than 800 million Facebook accounts. If you are a business owner, you should have two Facebook accounts – a personal profile and a business page. There are several distinct differences between the two types of accounts:
Your Business Page:
Instead of inviting and accepting “friends” onto your profile page, with a business page you ask other users to “like” your page and become a “fan.” Business pages, unlike the personal profile, are an open book and all information is accessible to all “fans.” A big benefit of a business page is that there are features such as discussion boards, groups and other specialized applications which are not available on personal profiles. You can also create Facebook ads for your business and more than one person can be listed as an administrator.
Your Personal Profile:
People get on all day long to talk about the mundane to the uber fascinating aspects of their lives. It just so happens that many of these posts include work-related anecdotes. While Facebook clearly would like all businesses with an account to have a business page, it is imperative for the business owner to also have a personal profile. This is an often times forgotten source of marketing. While you would not list sale ads and promotions on your personal profile, you would share stories or comment on work related projects. For example, a friend of mine is a self-employed architect. Intermingled among posts about her kids are short stories about a special project she is working on or a new job she just landed. She will also include pictures once in awhile. While she doesn’t go into great detail, I am aware of the type of business that she has. And guess what? If you ask me if I could recommend an architect – I would say “yes!”
LIKE us on Facebook –> Bek Davis Website Design