If you have a Facebook business or fan page that hasn’t been getting much activity, it’s time to kick it up a notch. Remember that with the most recent algorithms, the more attention each individual update gets, including likes and comments, the more it shows up in people’s news feeds. You want each update to get as many likes as possible, and here are some tips for getting this accomplished.
Be an Active Participant
Getting more likes on Facebook requires you to be visible to everyone who follows your page, which requires being more active. Facebook has gone through some changes recently, one of which means even those who actively follow you, start not seeing all of your updates if they aren’t interacting with you regularly. The best way to improve that is by posting often.
Not only you should you post regularly, preferably at least once a day, but it should also be consistent. If you want to post on weekdays, try to post every weekday. If your followers start expecting certain themes to your updates, such as Saturday contests, do your best to keep up with it. They are more likely to pay attention when they notice how consistent you are.
Create Posts People Will Share
This may be the most important aspect to getting more likes on Facebook; give them something they want to share! The more entertaining, funny, or insightful a post is, the more likely it is to be shared. The type of page you have really dictates appropriate updates, so keep that in mind as well. Think of things you personally tend to like and share on your own Facebook page, and use that insight to decide things others will want to share. It can be anything from a recent funny video you found to a new DIY project you came up with.
Capturing the attention of your followers is often done simply by including a stunning, bright, or funny image. It can an image you created, a funny eCard-style one, or something else entirely. Think of something relevant to the update you are posting, and don’t be afraid to get out of your comfort zone to capture their attention.
Keep the Length Short
If you attempt to type too much into one update, it is more than likely to get passed over completely. Keep it as short as possible, preferably 100 words or less. Short and sweet should be your focus for most standard Facebook updates if you want more likes and comments.
Remember Your Call to Action
At the end of Facebook updates, including a brief call-to-action (CTA) that gets you more activity. It can be so bold as asking others to like the post, such as “Like if you love Summer!” on a Summer-related post, or asking for their opinion, advice, or what their weekend plans are.
Getting more Facebook likes is about being active and not just posting, but keeping consistent and interacting with your followers. Reply to their comments, check out their pages, and follow other businesses and like their statuses so they return the favor.
If you have a Facebook page, please share below so we can LIKE it.