Google is rolling out a new mobile friendly algorithm, effective on April 21, 2015. What the new change will bring is Google searches inclusive of mobile friendly websites. These changes will affect only searches made from mobile devices. Desktop computers and tablet Google searches will remain unchanged. Since we are a constantly growing population in the use of mobile devices, it’s important to understand the changes, and how they affect your website.
Will this change my website’s ranking in a Google search?
If the search takes place on a desktop or tablet, nothing will change. If the search takes place on a mobile device, yes, there will be a change. This change may be positive or negative dependent upon whether your site is mobile friendly.
How can I determine if my website is mobile friendly?
Mobile friendly refers to the legibility and ease of use your website offers when used on mobile devices. To determine if your website is mobile friendly, Google is offering a free test of this at the following link: https://www.google.com/webmasters/tools/mobile-friendly/. By using this test, you can determine if your site will be impacted positively or negatively by the new mobile friendly algorithm.
I want to make my site mobile friendly, but the change won’t occur until after April 21st. Will my website be included when it’s finished?
Yes, though you may have to wait for Google to crawl through your pages again. You can submit a sitemap to Google if your website is page heavy, or use the Google webmaster tools to aid in the inclusion and ranking of your new mobile friendly site.
My site is mobile friendly. When will I see results?
It will take approximately one week before you can expect to see any real changes to your website’s hits. If your mobile friendly site does not see an increase in hits after the first week, you may want to use the test Google has supplied, mentioned earlier: https://www.google.com/webmasters/tools/mobile-friendly/.
What happens if I choose not to update to a mobile friendly site?
If you decide to keep your site as is, you may be losing many potential hits to your site. More and more people are choosing to use mobile devices to access the Internet on the go. And when they perform a Google search on their mobile device, your traditional site will have lost its ranking in their search, which may cost you business.
The mobile friendly algorithm being released by Google can be a boon to your business, as long as you are mobile friendly or intend to update it. Use Google’s webmaster tools to help your website be ready for the changes.