Your website header may be your first impression on many of your customers. It should speak about your company, and more importantly, your brand, in not so many words. The design will represent your company’s personality, be that eclectic, elegant or funky. It emphasizes the branding of your company on page after page of your site, so it needs special attention to detail in its creation. When a website header is done well, brand recognition is realized, and your potential customer knows they are in the right place to fit their needs.
As large as you want to make you website header in order to garner attention, bigger isn’t always better. The more space the header takes, the further down it pushes your content. Branding your company is important, but using too much space won’t make your message any clearer than a conservative sized website header. You may even want to consider a simple bar for your header and bring up your navigation and content. Choose what works best for your company, branding or content.
Keeping in mind that website headers are for branding and are visual, keep the text to the bare minimum. This isn’t the place to burst forth with information; that’s what the content of your website is intended to do. Instead, keep it simple, and focus on the image of your brand. Think clarity. Consider using a professional for your design, if your budget allows for that. Remember, this is a first impression, and you need to get it right.
The Graphics and Fonts
The ideal header would contain the visual brand of your company, in the brand’s chosen colors and fonts. Branding is repetitive, and you will want to keep it the same every time it is seen. This holds true for your website, your social media account, ads and anywhere else your company name is seen. Try to maintain much the same feel throughout your content, as well.
Depending on your company and your proposed header, you may have the visual space for an interactive feature. Keeping simplicity as the focus, explore what you can do with an interactive feature within your brand, product or service. This is another area were hiring someone with the technical expertise to make it possible, might be your best bet. Keep it fun, make it engaging, but always simple.
Head and Foot
You can round off your website header with a matching footer. This can really bring the page together, color and imagery speaking. It also doesn’t need to take up too much valuable website real estate. It’s a good closing to a great header.
Though the right header isn’t going assure that your company will flourish, it is one important step in a staircase full of important steps. Ensuring that each step is well done can bring you closer to success with your business. Give your website header the attention it deserves, and you will be one step closer to achieving your goals.