Before you settle on a graphic designer for your website, logo, or blog design, make sure you do your research and interview them. This will allow you to ask certain questions that can give you an idea of their expertise and whether or not they will be a good fit for you. Communication is key in the design process, so asking them a series of questions is a good place to start. Here are some things you can ask them to get started.
Have you created a website for someone in my industry?
It is a good idea to find out exactly what types of websites the graphic designer has created. Having general experience a good eye for color and patterns is a great start, but if they have actually made websites in your industry before, even better. Take a moment to ask them what industries they have worked in and look at examples of similar websites.
Can I see your portfolio?
Every graphic designer should have a portfolio of their work. Preferably, they will list their best or most recent first. They should have a portfolio that shows their different skills, whether they specialize in full websites, online stores, blog design, commercial sites, logos, or print work. Look at the portfolio to see if you like their style, formatting, and attention to detail. Again, look for work similar to what you are asking them to create for you.
What type of education and/or experience do you have?
A designer’s portfolio can tell you a lot, but you might also be curious about their experience with this type of project. They don’t need to have a college degree in design, but it is a good question to ask so you know more about their past with this form of art and media. Ask how they learned about design, if they are self-taught or they went to schooling, and how many years of experience they have.
What is your planning and designing process?
Get a good idea of what their planning and design process is like. Ask for an overview of the process, including if a deposit is required and when the rest of payment is due, when they will get started, what they need from you, and what can be expected from each stage of the process. Some designers like to inform you of what they are working on each step of the way, while others like to use their own creativity to really indulge themselves in the project. This is all important information to find out.
How does your timeframe look?
If you have a specific date that you need the project done by, you need to know the designer’s timeframe. It is possible that they are backed up already, especially if they are a well-known designer, and it could take months for the finished product. Others work a little faster and have more availability.