Single page websites are used for many reasons, from having a small startup to having a single landing page when trying to sell a single product. It may seem simple to create a successful single page website, but you actually need to pay more attention to your SEO strategies and design of the website than multi-page sites. Here are some tips for improving you SEO.
Pay Attention to Link Building
Since you have a single page website, there isn’t a lot of room for content. This is why link building is so important. You need to spend time looking for other websites and blogs that will allow you to add content to their sites and link back to your single page website. Backlinking can be done by any type of content, but articles and blogs are the easiest way to accomplish it. Start by looking for sites that publish informative articles. Choose article topics relevant to your website, then add a link or two back to your website. This also works with guest posting on relevant blogs.
Have Fresh, Updated Content
While you don’t have room for a lot of content, you do need to add it. The most important thing here is that you have stellar content. You might get away with average content if you have multiple pages and dozens of blog posts, but with a single page website, every single word needs to count. Not only should it be of extremely high quality, but you also need to keep it updated regularly. With a blog, each blog post allows that blog and website to be updated regularly. However, with a single page website, you have to get creative. Update the content on that page on a regular basis, such as by posting the most recent reviews of your product.
Keywords are always an essential part of SEO, but they are even more important when you have a single page website. Make sure you are using the right keywords for your target market and that when selecting the keywords, you are very thorough. Never guess what the keywords should be; do your research and do it thoroughly. Once you have selected the keywords, use them throughout the headlines and content on the site, but don’t do keyword stuffing. This is going to get you dinged from Google and other search engines.
Track the Page With Google Analytics
The only way to know what does and does not work on your website is by tracking it. Google Analytics is a great way to do that. You are able to see your overall views and how the views changed based on different content that is added or removed. Pay close attention to how long people remain on the website, whether they click on any links to get to your website, and if social media makes a drastic change in how many hits you get.