If you run a WordPress website, it should be generating money on a regular basis. If you are lacking in this area, it is time to start thinking outside the box. Here are some easy ways to automate your website and allow it to generate money for you.
Use Social Media Automation
While it can be fun to spend hours of your day on social media, those are hours you could be spending on your content and your business. Social media is a great way to market your website, but it doesn’t have to be done manually throughout the day. Instead of trying to remember to check in with each social media site, why not use social media automation? There are several websites that offer this, such as Hootsuite. You can write the updates and posts ahead of time, and schedule them for each social media site. Not only does it automate everything for you, but you no longer have to remember every couple hours to post something. You can also automatically send messages to people in Twitter that follow you or re-post old content from your blog.
Use Email Autoresponders
Another thing you may not have time for is sending emails in response to someone signing up for your newsletter or making a purchase. There are autoresponder programs through companies like MailChimp and AWeber that will send emails according to your preferences. You can have a series of emails sent out at certain increments when someone fills out a form for your newsletter or signs up for certain types of updates. Other emails can be sent out when someone makes a purchase or orders services. This really speeds up the process and gets the information out as requested. Once you have them set up, there isn’t much else you need to do.
Manage Your Content
Another way to make your WordPress site a money generating tool is through proper content management. Content management provides a lot of different benefits, from posting new content on certain dates and times, posting it to social media, and backing up your content. What would you do if your website went down and you lost all 500 of your blog posts? Do you have them backed up? If not, now is the time to get content management and back everything up. There are plugins available for WordPress that make backing up files to Dropbox quick and easy. There are other content management plugins for WordPress as well, from SEO plugins to improve the indexing of your website to filing your photos and documents.
Automate Your Customer Service
Finally, don’t let a customer’s questions or comments go unanswered. You can automate the customer service for your WordPress site as well with a series of plugins. Plugins like ZenDesk will turn forms submitted online into tickets. This lets you view the tickets on your dashboard so you can respond to them quickly. It is also makes customers feel like they are being heard and that there questions or concerns won’t go unnoticed.