Developing a Pinterest marketing strategy is an important way to not only know what and where you will add pins and boards to the site, but to narrow down your target market and figure out how they use Pinterest. While making endless amounts of relatable boards and attractive pins is a good start, you also need to consider whose attention you are trying to get. Who are they? What do they like? What time do they use Pinterest? All of this is important.
Narrow Down Your Goals
Start by asking yourself exactly why you are choosing to market through Pinterest. Perhaps you want to reach out to your target market and interact with your community, are trying to drive more traffic to your website or blog, or are showcasing new products available. Regardless of what your social media goals are with Pinterest, be sure you narrow them down as this helps you develop a reasonable marketing strategy.
Know Your Target Market
As a small business owner, you probably already know a good amount about your target market. Now is the time to learn more about them. Research how, when and why they use Pinterest. Look through their pins and boards to see what kind of trends you notice. Do they have a variety of mixed boards, or are they focused on only a few categories? Can you tell you what time of the day they tend to use Pinterest? This is all very important for your marketing strategy.
Stick to a Pinning Schedule
One thing many people don’t realize is that you should have a regular schedule when using Pinterest, just like you do with Twitter, Facebook, and other social media sites. Pinterest can become a significant part of your social media marketing plan, but it needs to be done right. Create a schedule you can stick to, where you are active on Pinterest on a regular basis. Go based on the days and times your target market uses Pinterest, and don’t forget to account for people in other time zones.
Allow People to Find Your Pins
It is important that you are detailed with the title and description of your pins, as well as your boards. Many people search for specific things or keywords when using Pinterest. You need to use keywords here just like you do in every other social media community. Title your pins and give them a description, don’t just use a generic phrase or the one that the pinner before used. Your boards should also be descriptive. While it’s fun to create humorous or witty board titles, it makes it hard for your target market to find them.
Make Your Pins Shareable
Finally, make sure you are very careful with the images you choose to pin. They should lead to an appropriate website or blog post, so that some of your followers can see where they are coming from. Also look at the image itself. Would it be fun for others to pin or comment on? Don’t pin images with quotes that include typos. Most people are not going to re-pin it, and you want that activity.