If you are a small business owner, you probably already use Facebook for your business; but if you have had your page for a while, you might not have noticed changes that have occurred over the past couple of years. Facebook used to allow you to post to your fan’s news feeds, even if you were promoting something. Now, in order to improve the user experience, Facebook has removed nearly all promotional content from feeds, but the sidebar advertising allows you to promote content effectively and grow your business for less than you think.
Benefits of Facebook Advertising for Small Business
There are a number of benefits that come with advertising on Facebook for your small business page. Creating a Facebook advertising campaign will result in a larger audience, more (and regular) likes, and increased recognition for your business.
Since you can define your target audience with Facebook advertising, you can make sure that only your target demographic is seeing your ads, increasing your chances for growth and revenue.
Most people don’t use Facebook advertising however, because they assume that it is prohibitively expensive. That’s not the case at all, and you can easily grow your business fan page for less than $5 a day.
Recent Changes to Facebook
There are some pretty big differences all across the board in the last 12-24 months on Facebook. Those who are using the service as if it was the model it was when they created their page are going to see very little success from their marketing efforts.
One of the things that has changed about Facebook is the demographic that uses the technology. Previously, many baby boomers were unfamiliar with the service and most had never even used Facebook. That has certainly changed over the past few years as Facebook has grown to 1.5 billion users and that generation of people are now discovering family connections through Facebook.
Other things that have changed include the available features and the layout of the site, but the most important for small businesses is the way that companies communicate with their fans on Facebook. You can no longer get promotional content to fan’s feeds unless you write it carefully to skip flagged words and phrases and make it valuable to the reader.
How to Advertise on Facebook
However, what you can do if you want to promote your business on Facebook is create an ad campaign for the ads that are placed right beside the news feed. Facebook advertising works on a bidding cost-per-click system. That means that you decide how much you pay each time someone clicks on your ad, with the ads being displayed from highest bidder to lowest. You can set your daily maximum so you could spend $1, $2, $5 per day or higher. Since you get to choose who you advertise to, the odds are good that you will get new customers clicking on your ads.
Facebook’s well-designed targeting system for advertising gives you the ability to narrow down your target audience from attributes like: location, interests, demographics, education, and occupation. This makes it very easy to show your ads only to those who are apt to buy your products. Suppose that your particular niche was pet supplies. You could choose to show ads only to those in your local area who have an interest in dogs. You can also exclude areas so you can target different locations with different campaigns.
The bottom line is that advertising on Facebook is completely worth it, and the budget is as flexible as you want. Spend a few dollars and track your results and you’ll be surprised how effective Facebook advertising can be.
Mariel Jolloso helps the human race with their social media battles at The Social Savior. She’s all for Social Media, obviously, but she still loves receiving handwritten letters. She’s been on Facebook even before it was cool; and in her defense, she says grace before posting about her food on Instagram.