Get ready to design a truly memorable and compelling event logo with these foolproof tips.
1. Incorporate Temporal Themes
While an event logo can have the year or date of the event embedded in the design, the most powerful logos can communicate the date without writing any numbers. Using images, colors, fonts, and styles that are popular at the time of the event, a logo can portray the sentiments, emotions, and lifestyle of that time and place.
Take World Cup logos as an example.
Looking at any of these logo designs, anyone can make a pretty accurate guess as to when the design was developed and the year of the event. More importantly, by viewing any of these logos, you are instantly transported back to that time and place by the powerful imagery. Even though there may not be international factors going into every logo, there is always something new and modern that can be worked into a design.
2. Capture the Spirit of the Area
The best event logos are created using imagery that represents the area of the event. The distinctive features of the area can be incorporated in the design in a variety of ways. Just as you should be able to estimate a year by the design of the logo, you should also be able to distinguish a specific city, country, or unique location. These visual cues can range from literal and blatant to subtle and discreet.
Look no further than the city of Chicago for inspiration.
3. Balance How Much Information is Communicated
The purpose of the event should always be made clear in the logo, but the design still has to be interesting and attractive. The best designers can strike a balance right between these two. They show symbols and clues about what the event is, while inspiring the audience to want to learn more.
4. Highlight What’s New and Unique
What makes this year’s event different from last year’s? How does this event differ from an event across the country? Professional designers need to identify any differentiating characteristics and leverage them in the logo’s content.
5. Don’t Forsake the Core Principles of Good Design
Of all the design possibilities that are specific to creating an event logo, it’s critical to be guided by the core principles of good design. Fundamental values such as simplicity, graphic choice, color balance, as well as image type, positioning, and dimensions are still incredibly important. The psychology of color, font, and size play a large role in any logo’s design, agnostic to the specific purpose of the logo.
Bio: Michael Forsher and Jake Dmochowski
Michael Forsher is the Senior Designer at LogoMix. Over 25 million users worldwide have customized a logo design he created or one of his business card templates for their businesses. Currently residing in San Diego, California, Michael graduated from the New England Institute of Art and enjoys designing sneaker and vector t-shirt concepts in his spare time. Jake Dmochowski is a content writer for LogoMix and studies Journalism at Boston University.