Choose From a Variety of Social Networks
First of all, you are not limited to using just one social media network you aren’t particularly fond of. If you don’t like Facebook, feel free to choose from one of the other popular sites. If you choose to have a presence on multiple sites, you also get the benefit of connecting multiple networks. Some top social media sites to utilize linking are Facebook, Twitter, Pinterest, Google+, and LinkedIn, though there are many more. Don’t feel like you have to choose from the big ones either; there are many smaller networks that are great for certain niches.
The Educational Factor
Social sharing for lead generation also offers you more opportunities to stand out than just trying to sell a product. You have the opportunity to educate and inform, which helps tremendously with lead generation. To drive leads to your site, try simply providing helpful information rather than straightforward advertising. On LinkedIn, you can go to the Answers page and help others with their problems. On Twitter you can reply to people seeking your expertise by searching hashtags, and on Facebook you can search for relevant groups to give your advice there. The positive feedback you earn encourages more lead generation than simply trying to sell a product.
By generating leads with the help of social sharing, you are able to track leads more easily. When you get leads coming in from organic search, you don’t know much more than the search engine they used and the term they searched. But with social media, you can see the specific site they came from, which gives you immediate feedback, letting you know what is and is not working. It also helps you narrow down which social media sharing sites are best for your target audience. You might find that 40 percent of your leads come from Pinterest, but only eight percent come from Twitter. This lets you know to spend more time on Pinterest, and less on Twitter.
Influencing Your Social Sharing Connections
Here are some more ways to influence your social media connections and encourage them to follow through to your website:
- Blog about information, not the products or services you provide.
- Publish only original, valuable content.
- Encourage guest bloggers to post their guest posts on their social media accounts.
- Share any tweets or other shares on social media promoting your own site.
- Use Pinterest to make your content visually appealing.
- Optimize your website for mobile users.