When you start looking at writers to write your content, whether you need them to write an eBook, help with blog posts or update your web content, you should look closely at the rate they are charging. It can be tempting to choose the writer that is charging the least amount per word or per project, but this isn’t always going to save you money. You might end up paying for poor content with a lack of SEO, which ends up costing you more when you need to pay another writer to fix that content or re-write it. Here are some things to consider when deciding what to pay a content writer.
Does low pay equal low quality?
It is impossible to define a writer’s quality of work based on their rate alone, but it does help guide you in the right direction. In one instance, low pay might mean the writer is not a native English speaker or writer. If they live in a country with a much lower living wage, then they don’t need to ask for as much. If this is something that is important to you, you might want to look at writers asking a more reasonable rate.
Another thing to consider is that the low pay could mean lack of experience. They might be a great writer, but are just starting out. This isn’t necessarily a reason to pass on that writer, but it is definitely something you should think about when choosing between different writers for your content.
What are some reasons to look at writers asking for a higher rate?
There are some things to think about when deciding if you should choose a writer asking a higher rate than other applicants. First of all, it could mean they have more experience. When a writer first starts out, they don’t realize how much they can earn, so they lowball their quotes. They just want the experience and to add more to their resume, so they aren’t as concerned about how much they earn. Over time, writers understand that their rates are too low and with their experience, they can ask for more. If you find a writer charging twice as much as another for the same project, perhaps they have more experience.
Another reason to consider paying a higher rate is that web content, in whatever form, is essential to your business. Blog posts help get your blog seen and indexed more quickly, viral posts and content can get you thousands more in sales, and top-quality content gives you the opportunity to be an expert in your field. From your About Me page to your eBooks, good writing and unique content is imperative for your business. This makes it well worth the investment.
How do you know what a good rate is for content?
It will take a little research and contacting writers before you discover a good rate. Some writers will charge based on the entire project, while others price per page, per article or blog post, or per word. A good place to start is writer’s forums where writers are talking about their rates. You can also list an advertisement for writing work and compare the rates different writers have. Finally, consult professionals in the freelance writing industry to get a good average per-word or per-assignment rate.