If you use Twitter for your small business to promote products or services, you might also want to use the same social media network for advertising. There are multiple ways to do this, from actually purchasing ads on the site, to promoting to your followers. Here are some tips for using Twitter for advertising purposes.
Do Your Research
The number one most important thing to remember when you are planning on using Twitter for advertising is to do your research. You really need to narrow down your target market and know exactly who is interested in your products or services. This may be women in their 30s and 40s that buy a handmade product you make, or business professionals in a wide age range who would need your web design services. Get the market down and know where they spend their time online, as this will help both for using Twitter and buying ads through the social media site.
Interact With Your Followers
A common mistake small businesses make when using Twitter for advertising is only using it for self-promotion. While you should definitely remind your followers of your website link and direct them to your latest product release, this should only be a small percentage of what you post. Post things that will engage them in a conversation, whether it is a humorous, yet relevant meme, or a question you ask all of your followers. Also look through people you follow and answer questions or comment on things you enjoyed. This allows you to network and communicate with others, helping your overall marketing efforts.
Experiment With Different Campaigns
If you decide to use Twitter ads, it helps to experiment as much as possible. If you start with a single campaign, it can be difficult measuring it and knowing how successful it was. Try to have a budget that allows you to start with multiple campaigns, using different types of tweets in each campaign. This can help you measure the success of the campaigns and each individual tweet. You will know what wording or images gather the most attention, whether through sales and leads, or interactions on Twitter.
Choose Your Bid Wisely
While Twitter ads will provide you with a recommended bid price, that doesn’t mean you need to choose it. It can help to go with the recommended price if you have no idea what a good price would be, but consider going higher or lower depending on your advertising goals or budget. Be a little open-minded with the price, as that can help you become more successful with your ad campaigns.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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