Social media is constantly changing, which is great when you own a small business. You rely on different social media networks to get the word out about your business and how you can benefit your target market, so knowing about these new networks helps you leverage it to the fullest. One of the newest forms of social media is called Periscope. It is a revolutionary new network in that you are live streaming, as opposed to recording video beforehand, then uploading it. People will need to view your Periscope live. You can use it with your smartphone, tablet, or any device that allows you to access the app. Here is more information about Periscope and how you can use it for your business.
How Does it Work?
When you create a Periscope account, you need to let your followers know your profile name so they can find you. You can post it on your other social media sites, such as Twitter, Facebook, Snapchat, Instagram, and others. Once they add you to their Periscope account, they will be alerted every time you do a live stream. Not only will people be watching you live, but their comments become part of the live stream, viewed by you and everyone else watching. It is a great way to be more interactive with your audience.
What Should Businesses Stream?
The big question is exactly how can a business or website owner use Periscope to their advantage. There are actually plenty of ways to leverage it for business purposes. For example, many people like to see what businesses do behind the scenes, especially if you have a business that creates a product. You can do a short live stream that shows how you make your handmade jewelry, or what the design process is like if you do graphic design. The options are endless here.
Other businesses choose to use Periscope in other ways for their business. For example, you can have a live Q&A session with someone in your industry, allowing viewers to comment on the live stream with their questions and have them answered live. You can also use it as support, where you answer questions about your business specifically. Do you have a big sale or promotion coming up? Why not do a short live stream to talk about it?
What Else Should You do With Periscope?
As with all social media networks, don’t just use Periscope for self-promotion. Use it to interact with your audience, answer their questions, and show them why they should choose your business over others that might offer similar products or services. When you have comments or followers, go ahead and follow them and interact with them. Also find other businesses in your industry so you can use it for networking.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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