Using social media to advertise your business is an excellent first step, but it doesn’t stop there. You should not be posting anything without doing your research, or using it only to self-promote. If you make these common mistakes, you won’t get far and will lose your followers very quickly. Here are some tips for engaging your social media audience and leveraging social media to increase your business potential.
Post Relevant Content
When you want to engage your social media audience, be sure the content you post is relevant to that audience. When you started your business, you probably narrowed down your target market. This information is important even when working with social media. You need to know who your potential audience is and what they’re looking for. You should use rich content that isn’t only for self-promotion. It is okay to include a link to your blog or show your latest product, but this should never be 100 percent of what you post.
Also include other content that your audience would appreciate, whether you are retweeting articles your followers have posted, find a funny or heartwarming meme that related to your business, or post links to other websites or blogs you found helpful within your industry. You can also try talking to a social media expert for tips and advice on what to post.
Use Hashtags Correctly
Most social media networks allow you to add hashtags, which help you file your posts and updates. When someone is on social media and searching through these hashtags, they will find your post and might follow you. This is what you want to happen. When choosing your hashtags, there are a few things to remember. First of all try to find a relevant hashtag that has been used before. This shows the popularity of that hashtag and will help increase the chances of others finding it.
You also want to know what hashtags are currently trending and see if they can be used for any of your updates. Also check the spelling of your hashtags to be sure it is seen. Be careful not to hashtag-stuff your posts. Nobody wants to see a picture on Instagram with 30 hashtags beneath it. Try to choose a select few.
As with any other content including your own website or blog you need to have a call-to-action (CTA). This informs your followers of what they should do next. Not all updates will require a CTA, but make sure you include it as needed. If you are posting a picture on Instagram of your latest product, include information of how they can find it. With Instagram, this often directs people to your profile where you have a link to your website. For other social media, you are allowed to include a link directing followers to read your blog post or sign up for your newsletter. People need to know what is expected of them in order for certain types of social media updates to be effective.
Give Social Media Followers Exclusive Info
If you want to engage your audience on social media, give them a reason to follow you and interact with you. One great way to do this is by giving them exclusive information, photos, or products that others can’t get. Perhaps you only give out a certain discount or promotional code on your Twitter account, or you give a free gift to the person who shares one of your posts the most. Think of ways to turn it into a giveaway or contest, and you will have people interacting and following more. This also helps to get more followers for your social media accounts.
Know What is Working
Instead of simply assuming how well your social media efforts are working, take the time to measure your efforts. You need to know what is working and what isn’t. You might find that posting at certain times of the day or specific days of the week gain you the most engagements and follows. Some social media networks might also be better for your type of business than others. Use analytics to measure your efforts, keeping a close eye on what posts get attention and which ones don’t.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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