LinkedIn may seem like it is used more by job seekers, but that couldn’t be further from the truth. It is used by all types of professionals, from people in college and job seekers, to professional employee and business owners. If you run a small business, you absolutely need to be using it to its full potential. It will help you with everything from hiring new talent, to increasing your SEO. Here are some reasons to use LinkedIn as a business owner.
Your Profile Includes SEO Potential
Your profile on LinkedIn not only expresses your education, career, and experience in your field, but it can also provide you with SEO. You can use your LinkedIn profile to talk a little more about your business and the products or services you provide. Use keywords that others would search for when finding a business like yours, and you will be increasing your SEO. Since LinkedIn is such a popular site with a great page rank, having good SEO on your profile alone can do wonders for your business.
You Can Show Your Expertise
LinkedIn also lets you show your expertise in your field. If someone is searching for a proofreader and editor for their online content, and you run a writing and editing business, you can use the social media site to show you have the expertise they are looking for. This is done not only through your profile and connections, but in the different groups and Answers section of the site. When someone asks a question relevant to editing or writing, you can answer them and gain attention by others who see that you know what you’re talking about.
It Allows for Networking With Other Professionals
Networking is a big part of any business, regardless of your industry or the size of business you run. Online networking is an excellent resource to have, which is done very well on LinkedIn. Don’t just have connections that relate to job seekers or potential clients; also have connections of other people in your same industry. It just might be one of these people that helps connect you with your newest client or biggest sale yet.
You Can Find Experienced Personnel
LinkedIn also gets you in touch with people who might work for you either on a freelance basis or who live close to your business location and become your most stellar employees. Some job candidates will seek you out if they feel they will fit well within your company, even if you don’t advertise that your hiring. In other cases, your professional networking leads you to someone who would work well with your business. Either way, this is a great resource for finding new employees.