Getting the attention of potential customers is often seen as the biggest challenge when marketing your business, but this isn’t enough to make steady sales. You want all of those customers to become loyal clients who continue to return to your business. Not only does it increase business from that person, but if they are a loyal client, they are bound to tell their friends and get you a lot of word-of-mouth business. Here are some ways to increase your loyal client base.
Accept Feedback Graciously
If you don’t know what you’re doing wrong, how do you know what to fix? This is the importance of accepting feedback. Make it easy for potential customers and current clients to give you feedback on everything from customer service to the products or services you provide. There may be minor issues that can be corrected, such as fixing a dead link on your website or adding more interesting blog content. There could also be bigger problems, like switching to a new shipping carrier or increasing security on your website. Not only should you make it easy for customers to leave feedback, but accept that feedback an address it.
Analyze Marketing and Communication
Another way to turn those potential customers into long-term customers is to analyze all of your efforts. You need to know which of your marketing tactics are working, and which need work. If you are spending a lot of time on a certain social media network, but rarely get business from it, it is time to spend your energy in other ways. Start keeping track of the communications and marketing methods you use on different social media sites and see which ones are working well for you. Also keep a record of customer feedback, customer service, and basic communications you have with your customers. See which pages on your website convert into business and which ones have a high percentage of drops.
Impress Your Potential Customers
IN order to compete against similar businesses, you need to give your potential customers something extra. Go above and beyond what they expect and offer something they aren’t getting from other similar businesses. Spend more time answering questions and concerns from potential customers, send the occasional freebie or offer free trials and free shipping as extra rewards. If someone isn’t happy with a service provided, show them that you want to keep improving until they are happy.
Make it Easy to Contact You
You may be losing customers if they can’t figure out how to contact you. Perhaps they are just about ready to order your products, but have a quick question. If they can’t find an email address or phone number, they will most likely move on and not think of your company again. Make it easy to get a hold of you and keep lines of communication open. Provide multiple outlets of communicating you, including online forms, email, phone numbers, and social media. This lets you appeal to different types of people.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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