If you own and operate a small business, you don’t have to spend your entire budget on marketing. There are many excellent low-budget marketing ideas that are ideal for small businesses and startups. You may not yet have the capital for radio advertisements and expensive ad space, but you can definitely get your business out there. Here are some different marketing ideas that won’t cost you too much and are still effective.
This is by far one of the best ways to advertise your business without spending too much. You can get content marketing for free if you are willing to write the content yourself. It will still be a low-budget option even if you hire a professional to write the content. Content marketing uses different types of content that incorporates links back to your website or product pages. This content could be in blog posts, white papers, eBooks, podcasts, videos, or webinars. To get started, articles and blog posts are an easy choice. Choose a relevant blog post on a blog that gets a good amount of views, and add some links back to your business. To do this for free, offer to write a guest post on another blog. You will be adding to their blog with interesting content, and will have links back to your own website.
Get Ad Promo Credits
If you want to rent some adspace but don’t yet have the budget for it, why not look for ad promo credits? These are a great option because you get free or discounted ad space. You will need to look around for them, but it is definitely worth the time and effort put in. You might be able to get coupons and discounts for adspace that you can put on massive blogs or websites with thousands of views a day.
Use Social Media
In most cases, social media provides a free method of Internet marketing. Use a combination of social media websites for your business, such as Reddit, Tumblr, Twitter, Facebook, YouTube and Instagram. Don’t stick to just one social media network, or your reach will be very limited. However, it is good to start out slow with just a couple social media sites, then gradually branch out when you become familiar with how it works. If you want free advertising, you can post updates to these sites on your own. There is also the option of hiring a social media manger. You can still spend a lot less with a professional social media expert than if you were to look to more expensive marketing methods.
Create Instructional Videos
If you sell a product that might require basic instruction, you’re in luck, because it can help you create some excellent content. This will coincide with your content marketing strategies. Create some short instructional videos that show exactly how your products work, such as creating some different jewelry designs with tools you sell in our online jewelry supply store. Upload the video to YouTube and post the link to that video on your website and social media sites.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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