If you are currently planning on a startup business, it is important to consider your marketing strategies early-on. This will help you better plan for the right types of marketing methods, narrow down your target market, and decide if you need to hire help for marketing. Here are some marketing essentials to be sure you have for your startup.
Have Unique, Relevant Content
You should always start with unique, relevant content. You need to start building up content early, even if you don’t have a website or blog yet. Use a combination of content, including articles and blog posts, web content, images and video. This combination will be sure you are catering to your target market. When it comes to blog posts and articles for your startup, they should be relevant to your target market, helping to answer questions or solve common problems. You also want to make sure the content is high-quality and unique. This helps it get indexed on popular search engines.
Be Present on Social Media
Part of building your startup brand is being present on social media. Choose the more common social media networks first, such as Twitter, Facebook, Google+, and LinkedIn. Don’t forget about other social media sites, such as Tumblr, Reddit, YouTube, and Instagram. There are ways to market on each social media network, so get to know each of them and how they work. Also be sure you are consistent with your style and message on every social media site. This is also going to help you with your brand. Identify your brand’s image and voice before yous tart using social media so you can remain consistent.
Get Flawless Website Design
Once you are ready, have your website designed professionally. Unless you know your way around graphic and web design, it is best to have it done for you. Startups need to be recognized and remembered. If you get potential customers to your website but it is difficult to navigate, you will lose them quickly. You want a flawless, amazing design that impresses people and makes it easy to find information. Style is just as important as function when it comes to the overall layout and design of your website. Make sure the web designer is familiar with SEO, adding different forms of media, providing a user-friendly layout, and incorporating your social media into the design.
Communicate With Your Target Market
When you are just starting out, communication and customer service is essential. Not a lot of people have used your products or services, so you need to prove that you are worthy of the purchases. If a customer contacts you on Twitter, emails you or sends you a phone call, make sure you return the communications as quickly as possible. This will instil some confidence in them and give you a good reputation of having excellent customer service.