When it comes to social media, there are a lot of networks to choose from for business purposes. Social media marketing is becoming one of the most popular Internet marketing strategies. This is because it gives you a lot of great benefits, including being free or very inexpensive, easy to do, and very effective. With millions of people using Instagram, it is no surprise that you are wondering how to leverage Instagram for marketing. Here are some easy ways to generate business using Instagram.
Share Images of Your Products
Instagram doesn’t allow you to add links to the descriptions of images, but it does let you share any appropriate images you like. This is the perfect place to start showing images of your products. Instead of just showing them as a way to sell more, show them as they would be used. For example, if you make handmade crochet pillows, put a couple of your pillows on you sofa or bed, and take a picture. Add some filters, and it will garner some attention. This can be done with any type of product, from clothing and handbags, to pet products and artwork. Show it in different ways and add your pets or kids for more interest.
Show the Benefits of Your Products
Another way to incorporate your products into Instagram posts is by not just showing what they look like, but exactly how they work. For example, if you have an online housewares store and sell a new line of cookware, why not cook a delicious meal with that cookware and take a picture? You can make a collage of pictures that start with the prep work, include images of food cooking in those pans you sell, and then the finished product.
Give Customers an Inside Look
Another thing potential customers love to see is how your products are made, where you work, and what you workspace is like. This works for businesses of all sizes, whether you make items from your bedroom or you work in a high-rise downtown office. If you have a local, medium-sized business, share some fun photos of your employees getting to work, or show the view you have from your office. For home-based businesses, customers will love to see your studio or home office. Share some pictures of actually making the products if you do the production yourself. You can even share photos of the packaging and shipping process.
Feature Your Customers
Your customers might also want to be featured on your Instagram. If you had a customer buy a pair of sunglasses from your shop and post it on Instagram, ask that customer for their permission to share the image on your own business Instagram account. This is a great way to get them more exposure and it shows a real person wearing and loving your sunglasses. Make sure you always ask permission before using someone’s picture! You can also create a new contest where customers send images of them using or wearing your products.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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