It is a good general rule that all businesses, big or small, have a website. Building a website should be one of the very first things you do, even a simple one. This is also important if you are working on a startup. The website provides your potential clients and customers with vital information about your business from the moment you announce it, and it continues to be the hub for your customers to gather. Here are some reasons why it is essential that you have a website.
It Provides Contact Information
One reason you may overlook when you start a new business is how exactly your customers or clients will contact you. Even if you have this information on your social media networks, it is still important to list them on your website. Not only does a website make it easy for people to get a hold of you, but it can let you get listed on local search results as well. Include a variety of contact methods, including phone, email, and social media. If it is relevant, online chat is always helpful to people that need their questions answered quickly.
You Can Describe Your Company
Another reason to have a website for your startup is to provide information about your company. If you have an interesting history about why you chose this particular startup, your potential clients might want to learn more about it. If you have a local business, you might rely mostly on local advertising, but that doesn’t mean customers won’t look you up if they are curious. In fact, many people driving by a new business will look at that business’s website before going inside the store. This is something to consider.
It Lets You Connect a Blog
Blogging is another essential part of advertising your startup, and having a website allows you to connect them. It can be a simple blog that you add content to just a couple times a week. Your blog will be on your website, making it easy for customers to find it. Blogging can either be done by yourself, one of your employees, or by hiring a freelance writer. Either way, make sure you take the time to come up with excellent content and you will notice a spike in business and website views.
You Can Get Involved in Internet Marketing
All startup businesses benefit from Internet marketing, even if you have a local startup. This lets you use a combination of marketing strategies so you have the greatest reach. Internet marketing includes everything from writing posts in your blog to email marketing, ad space, and social media. You can also incorporate Internet marketing into your traditional marketing strategies, including networking, direct mail, print media, and trade shows.
Your Competition Has a Website
If your startup is similar to another local business, how will you compete against them? If the other business has a website and you don’t, you are bound to lose some business for that fact alone. People will find you with a website due to the SEO and blogging, and it gives them a reason to learn more about your company.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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