The business world of today is absolutely full of opportunities for entrepreneurs to arise from all walks of life, and be thrown into the world of success. Modern-day technology provides an enormous leg up in the competition if utilized correctly. There are plenty of successful business in the world that were started within the comfort of an entrepreneur’s home. This just goes to show that an idea and a will to succeed will send your business soaring into the position you want it to be in.
It is absolutely necessary for a business owner to commit to their company – regardless of the ups and downs the rollercoaster of the business world will take you on. However, if you do this, the small business-driven era we live in will ensure your success to be plentiful. I created this guide with the hopes to inspire you and your business – providing tools and tips along the way.
Let’s face it, no matter how much you may not want to hear it, technological advancements are providing great resources to the business world and these technologies are essential to the well-being of a new business. All too often we see abandoned storefronts around town, reminiscent of a business that didn’t quite make it. This is avoidable, and technology can be the guiding light to lead you out of that tunnel! New technologies are arising on an almost daily basis; allowing business to compile customer and financial data into one program, thus speeding up customer experience. Regardless of the industry you are serving, you must ensure you are utilizing technology in a way that will better your business and enhance customer satisfaction.
MosaicHub – As the name suggests, MosaicHub is a diverse online networking hub that allows industry experts to share their knowledge and insight within the industries they serve. MosaicHub also allows an expert directory where the community can browse specific industries and request advice from you.
Quora – Quora is an online tool that allows businesses of any variety to answer community-generated questions. This can show you what your community wants, and will provide an inlet into the industry where you can ensure your services are the answer to these questions.
A near-impossible, yet vital aspect to a startup campaign is acquiring the necessary funding to get their feet off the ground. Granted there are many success stories from businesses who catch investors on a good day, armed with a unique idea and a though-out elevator pitch, this is generally not the case. There are a plethora of things to keep in mind when preparing to apply for a small business loan, and it is important that you are confident in what exactly you need to get things moving for your business. It is important to keep in mind: banks are only approving ~13% of applicants; therefore, it can be a great idea to explore the world of private financing companies.
SBA’s Loan and Grant Search Tool: SBA offers this tool to small businesses. This tool enables you to search government financing programs available to help you start and expand your business.
Marketing is essential to the success of any business, no matter what their industry. Marketing provides an open door for your business to branch out into the community and spread awareness of our company to anybody who needs to know it exists. Thankfully, the internet provides how-to guides and there is a vast sea of online thought leaders who are willing to assist you in advancing your marketing campaign. Step one to a successful campaign is knowing who exactly you are trying to market to. After this you need to analyze this demographic and create a plan that will put your business in the best light in their eyes.
– Who am I catering to?
– Where are these individuals looking for services like mine?
– Why is my service the best option for them?
These are three general questions you should ask yourself when preparing your marketing campaign. A great jumping off point to answer these questions is utilizing social media. With the way technology is advancing a large majority of your community will be active on social media. Use this to your advantage, analyze these groups and engage with them. Sharing quality content and providing useful insight can be the key to creating a name for your business online.
Buzzsumo: Buzzsumo is a great content marketing tool. Buzzsumo allows you to search for niche-specific keywords and will bring up the top pieces of content in that niche. This will allow you to analyze your target niche and create content that they will want to read and share.
Followerwonk: Followerwonk is an app provided by Moz.com. Followerwonk allows a user to search for specific keywords included in Twitter bios. This can allow you to find influencers in social media and put your services in front of them.
Overall, the business world can be a exciting whirlwind of joy and stress, but be sure to not let it overwhelm you. Enjoy the ride!
Taylor Tomita is a creative writer residing in Boise, Idaho. When not writing you can find Taylor making music, enjoying the Idaho outdoors, and looking at pictures of cats on the internet. Thank you for reading. Please comment below or tweet at me with any of your tips you may have for start-ups!