When it comes to landing page, the overall design and content is extremely important. You don’t just need to get people to that landing page, but you then need to keep them there. This is where the term “converting” comes in. here are some tips for designing high-converting landing pages to further increase your business potential.
Appeal to Short Attention Spans
One thing you need to keep in mind is that users aren’t going to spend 30 minutes on your landing page. You have seconds to appeal to people and keep them from clicking away, so make it count. Online users already have short attention spans because they are used to going through information rapidly. You want to design your landing page in a way that lets people scan information to find out what they need right away. This means using bullet points, graphics, colourful infographics, and proper formatting. If your landing page has big blocks of text, you won’t get much out of it.
Use Colors With Purpose
Think of the color scheme you want to go for and keep it subtle. You definitely want contrasting colors to create more interest and improve the scanability of your landing page, but don’t overdo it. Keep it to no more than three different colors to keep it from getting too busy, but use more than 1-2 colors on the page. It helps to have a professional web designer create the visual portion of your landing page as they can make it more interesting and convert it into business more effectively than someone without much experience using colors. One good way to alternate colors is by using a different color for the headings of paragraphs.
Have a Consistent Design
Another important design element of a high-converting landing page is to be consistent throughout. If you start by using a bold red heading for your paragraphs, don’t suddenly switch to blue halfway down the page. It becomes confusing and distracting for the reader. Think about your theme, color scheme, and formatting ideals, then use them for the entire page. It is okay to mix it up a little when you are talking about something new on the landing page, but try to be as consistent as possible.
Keep Images and Video to a Minimum
Not only will using too many images or embedded videos cause visual clutter, but they can also slow down the page loading speed. Some users might not have the best Internet connection and will leave the page if images fail to load. This is also true of mobile users, which might have a different Internet connection. Using images is a great idea for a landing page, but don’t overdo it. Use a combination of text and media when designing your landing pages.
Include a Call-to-Action
A common mistake made by people new to landing pages is failing to include a call-to-action (CTA). The CTA is what tells the reader what they need to do next. Whether they should be clicking on a link, filling out a form to sign up for a newsletter, or making a purchase, give a clear CTA on the page.