You may already be aware of the importance of business brands, but what about personal brands? Believe it or not, this can be just as important. So what exactly is a personal brand? This type of brand is something that separates you from someone else. It could be your personality and tone, the way you use social media, your overall image, and how you represent yourself. There are a variety of benefits to having a personal brand. Here are some things you should know about building a personal brand and why it is important.
Why a Personal Brand is Important
The first thing you should know is exactly why building a personal brand is so important. While you may not be starting your own business right now, keep in mind that you may decide to do so in the future. For instance, if you are a graphic designer that is working for a brick & mortar company, do you think there is the possibility that you will go out on your own and become an independent designer? If so, building a personal brand now can actually help you with your overall image and business brand later on.
Even if you don’t start a business, the personal brand can help you in other ways. One very important benefit is that it can help you get a job. Many companies now check applicant’s social media profiles and your brand should be well demonstrated. Are you casual and charming, overly serious, or dedicated to your career? If so, make sure your tone is represented. A personal brand can also help with better contacts for future success.
Search Your Name on Google
Before you start building your personal brand, you need to know where you stand. You can start by putting in your first and last name into Google. Look at the results and what pops up. Most people will have at least a few social media profiles at the top of the list. You may be competing with others who have a similar name, so that is something to keep in mind. You might want to switch to a nickname or include your middle name when developing your personal brand if too many others share your name. For example, you will probably have better luck with a name like “Mary Celeste Smith” as opposed to “Mary Smith,” which is a very common name.
After you have gotten a good idea about your current online presence, set up alerts with different versions of your name. This helps you keep up-to-date on any mentions of your name through social media.
A Personal Website
You are now ready to start developing your personal brand, which starts with a personal website. Consider the tone you are going for when setting it up. Even the logo and overall layout of the website should represent the image you want to portray. The website may be simple right now, with just a few pages that talk about who you are and what you do. Add your professional resume, a short biography, and your social media profile links to start with. Over time, you may decide to add more, such as an online portfolio of your artwork if you decide on that as a hobby, or by starting a blog.
Be Consistent and Purposeful
Whether you are updating your blog or website, or working on social media, you should be consistent. Make sure you do everything with purpose and always think of your personal brand when deciding what to say or what images to post. Every single update on Twitter, Facebook, LinkedIn, YouTube, Pinterest, and everywhere else should be with purpose. This helps create the right brand.