Today’s digitalized world has nearly everyone getting their news, weather and entertainment information via an electronic device or computer. Every day, people are consuming large amounts of content on the Internet – from news sites, niche blogs, email newsletters and social media. Because of the increasing shift toward consumption of online content, those of us who provide the content are constantly searching for new and exciting material for our readers.
The question then becomes, “How can I find and share the most interesting and relevant content?” Online readers want variety, and with the viral nature of articles and posts, it can be easy to quickly become irrelevant if you aren’t careful about what you choose to share. In order to stay on top of your sharing game, there are a few things you can do.
Make a Habit of Hand-Picking the Content You Share
Hand-picked content is extremely valuable in this world of algorithms and automation. It can be tempting to rely too heavily on aggregation when deciding what to share with your followers. That’s because it’s much less time intensive than doing the work yourself. However, as is true in most cases, the human touch adds so much value when looking for relevant content. Many times, some of the best stuff simply may not be caught by an automated algorithm search. When you make the decision to select and provide your audience with unique, high quality, interesting information, your following will steadily increase.
Read All Content Before Sharing It
As the working world moves toward the four-day work week (and, in some cases, the four-HOUR work week), finding ways to save time is naturally always on your mind. In this case, though, avoid cutting corners when it comes to reading what you share. Although it may seem harmless to quickly hit the ‘share’ button when judging a piece by its title alone, in doing this -you run the risk of sharing junk. This can lead to embarrassment on your part and your brand image may suffer, especially if what you’ve shared comes across as offensive to some of your fans. By always taking the time to read before sharing, you can be confident that you’re only sharing things that have value to you and your followers.
Schedule, Schedule, Schedule
Set a block of time aside each day or week specifically for curating content to share. Put a limit on the time you spend on this task so that you don’t burn out and start cutting some of the corners mentioned above. You can make this period of your day easier by using an app that allows you to save interesting posts you find throughout the day and read them later (during your scheduled curating time). During this period of your work day, you can also set multiple posts up at the same time by using a scheduler program. You can even schedule posts on your business Facebook page now! By reading, saving and scheduling all content at a specified time of day (or week), you’ll save time. You’ll also find that you’re more focused on the task at hand, and your sharing content will continue to improve.
Add Your Own Personal Touch
If it feels like you’re simply sharing other people’s content all the time, your followers probably agree and aren’t overly thrilled. While it’s true that much of what we see and share online gets repeated and re-shared, it’s important to both give credit where credit is due, and to add your own opinion, insight and annotations. Doing so will boost your audience’s opinion of the way you share, and your take on things will get them interested enough to come back for more.
Remember to continue to share to a variety of social media outlets – go beyond your blog, Facebook and Twitter to Instagram, Pinterest, and even LinkedIn. Send out email blasts when you do share new content so your posts don’t get lost in the shuffle. Make it your goal to build a quality online community and you’ll see it grow organically when you continue to share high quality content on a regular basis.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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