Outsourcing may be something you never thought your business would need, but there are actually many benefits to it. Outsourcing can be in any form you want, whether you hire a live answering service to answer calls when you are out of the office, hire a freelance writer to keep your blog updated, or outsource your Internet marketing strategies. You may have one person to help you keep up with everything or a team of outsourcing individuals to help everything run more smoothly. Here are some signs that you might be in need of outsourcing your current workload.
You Keep Running Behind
One of the more common signs that you need to outsource your workload is if you are constantly running behind. You may find that you are late to every business meeting, never catch up on phone calls and emails, or keep missing deadlines. This isn’t just part of business; it can be avoided by getting some extra help. Look at your workload and the assignments that take the most time. See if you can outsource some of that work, whether you have someone that does keyword research for you or hire a bookkeeper to handle the accounting side of your workload.
Your Staff Seems Overworked
Make sure you also notice changes in your staff. You may have staff members that simply have too much work for the number of hours in a day. If you have employees that are working overtime or weekends every week just to keep up with the work assigned to them, you should consider outsourcing some of their work. You want to have a good balance between getting help with the extra work, but not taking away from your employee’s regular hours or putting their job in jeopardy. The first thing you should do is talk to your staff directly and ask how much work they have and what they are having difficulty keeping up with.
You Are Not Growing Fast Enough
If you believe you are doing everything you can, but your business is still falling behind, it may be time for outsourcing your workload. By doing so, you can free up more time for marketing purposes and really focus on improving your business potential. You may be spending so much time with writing blog posts and attending to customer service complaints that you rarely have time to update your social media accounts or improve your business brand. This is where outsourcing helps.
Your Online Marketing is Failing
Finally, look to see if it is your online marketing that is failing. This is also a sign that you should outsource marketing in particular. Here are some signs to look for that might indicate a need for social media outsourcing:
· You have hundreds of comments on your blog that need to be moderated
· You are losing Twitter followers at a rapid pace
· It has been months since you have had a new follower on Facebook
· You keep getting complaints about your mobile optimization
· You are unsure how Google Analytics works
Make sure you get the advice from someone who is familiar with different social media sites and can use them effectively.