One of the reasons why so many small businesses are prevalent nowadays and are quite successful is because of a particular channel(s) that has made an entrepreneur’s life easier.
Two words: social media!
We can’t thank the geniuses enough for kick-starting this medium and bringing about a revolutionary change over the internet for both businesses and marketers, alike.
Of course, there were some setbacks brought in with the advent of social media. However, when it comes to businesses, the consequences have been nothing but profitable.
There is nothing a small business can’t do while attempting to “brand” its product using social media. However, simply creating several accounts is not going to be enough.
Let’s observe some of the many ways you should be making use of these social channels in order to build and market your “small business” brand.
Pick out Your Audience
If you don’t already have a brand in mind, you need to start thinking about one now! Begin by thinking about your target audience. What are their ages? What are their interests? What kind of professions are they most likely to have? Select your social media channels based on your target audience. Check out the Social Media Age Demographics and Statistics for 2014 according to LinkedIn.
Use a Professional Logo
A professional logo is a must no matter how big or small your business is. It may require a small, or large, investment but the returns will definitely be worth it. You can make that logo your social media “handle” which will distinguish your brand and give out a consistent name and image on all of the networks. Also, make sure you link all of your social accounts to make it easy for your fans and followers to find you anywhere.
For Direct Selling
Many small businesses use the “code system” to take orders, customize, and directly sell their products. Not everyone has the knack for web-design which is why “social selling “has become a popular alternative. Even with a website, you can’t guarantee that your target customers will find you or “click” on your ads. Social networks such as Facebook and Twitter make it possible to reach a much wider audience that is most definitely be present on one or many social networks.
Sign up for the Most Popular Networks
Don’t restrict your social media reach to only one account. The top-most popular social media networks include Facebook, Twitter, and LinkedIn. Each has its own set of benefits.
For example, Facebook is an excellent medium for creating brand awareness, since it is THE most popular and widely used social network for targeted ads, and direct selling.
Twitter, on the other hand, with currently 200 million active users, is great for building connections and interactions with current and potential customers. It is also useful for building the “right” community by joining Twitter Feeds and connecting with businesses relevant to your industry.
The LinkedIn “business page” is very useful for giving out information related to the “where”“what” and “how” of your business. This social media network is full of professionals such as competitors, investors, and customers interested in “developing professional relationship”.
Coordinate Your Networks and Engage Your Followers
This should be a no-brainer. Yet many businesses choose to simply create a page, with low or no monitoring. Also, this doesn’t have to be a stand-alone effort, especially if you have quite a few channels across many platforms. Think about your audience before you decide on creating “engaging” content. What’s the best “hook” for these customers or potentials?
Content could be anything from catchy photos and “behind the scenes” videos, to articles shared that tackle the problems or interests of your audience, or anything else unique intended to market you brand.
Improve Customer Relationships
Take control of your interactions through social networking. Personal one-to-one interactions are the most effective when it comes to building relationships. Social media provides us with a means to individually contact and interact with a multitude of customers. You may read or respond to online reviews, ask them to provide valuable feedback, comment on any grievances, or simply “network” with a number of potential customers.
Tip: You can use the Mention App to respond to any comments that mention your name, brand, or any other targeted keywords.
Do use Social Advertising
Don’t forget to advertise! Social media platforms provide you with a number of paid advertising options. Facebook is by far the most popular and effective advertising platform for all kinds of businesses. For more traffic, awareness and conversions, explore Facebook’s easy-to-use advertising tools.
You can also use Twitter to target your audience, gain more “tweets”, and track your followers to see how they engage with every Tweet.
Visit LinkedIn’s small businesses resource center for advice on how to establish your brand presence using LinkedIn, connect with your customers, and share content through LinkedIn Ads and Sponsored Updates.
Edward Warner is a web designer and front end developer, currently working for Logo Gulf, a custom logo design service provider in UAE. He also loves blogging and mainly writes about graphic designing, web development and branding. Follow him on Twitter where he shares interesting articles, design works and websites.