By now, every business owner probably knows about the power of social media sites like Facebook or Twitter to help promote and market their business. But what about Instagram? This social media giant has business marketing tools, too. Using Instagram isn’t so different than Facebook or Twitter, but there are some differences. What follows is a few tips to get started using Instagram to help grow your business.
Use Photos Unrelated to Your Business
Of course, you will use photos of showcasing your own business, but intersperse that with a few fun, cute pictures that appeal to a broad audience. It shows some of the human side to your business.
Post Photos of Your Products Used Creatively
Use Instagram to show your followers different ways to use your product that they probably hadn’t already considered. This might be a series of photos, but it doesn’t have to look professional…raw photos work well too.
Make a Picture Book for Storytelling
Brand storytelling is an excellent method of marketing. Telling the story of your company or product through pictures is sure to involve and engage your audience, and maybe pull at a heartstring or strike a chord.
Remember Your Hashtags
Using hashtags will extend your reach in a big way, if you are using the right ones. Explore the most popular hashtags for your genre of business, and be sure to use them. When posting non business related items, be sure to use the popular hashtags to garner a farther reach and more likes.
Consider a Contest
Post photos with hidden meanings or objects and hold a contest to determine a winner. This may even get you more followers, and will keep your current ones further engaged.
Strange as it sounds, using the colour blue on your Instagram posting will likely bet you more likes than without. We aren’t sure who counts the increase in likes for the colour blue, but someone has. Use it to your advantage.
Don’t Forget to Post Videos
Short videos can be uploaded to Instagram, so don’t overlook it. Who knows, it could be the one you upload that goes viral
Whether it’s Instagram, Facebook or Twitter, there are a few tips that relate to them all: follow or like back. You can see so much more about your audience. Don’t post more than daily, or perhaps even less than that. You don’t want to clutter a newsfeed so that your postings are skipped over or worse still, dropped altogether. Be relatable, fun and human.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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