Graphic design is an art form unto itself. It combines the graphic and typography arts with the power and knowledge of marketing. It weaves a message to the consumer that can help a business soar to new heights of success. Graphic design can be available in both print and on the web. The differences between the two only increase a multi-faceted approach to marketing.
Graphic Design for Print
Graphic design for print includes a great variety of choices. Business branding, like logos and business cards, letterheads and printed envelopes are the very basics required by any business, but there’s far more than that. Business brochures, event programs, marketing postcards, invitations, newsletters, flyers, magazine or newspaper ads, gift certificates, posters and book covers are all of the different types of ways to market in printed media. And all these different types of graphic design for print will put a business’s message directly into the consumer’s hands. There is, and always has been, something substantial about having printed media in the consumer’s hand. It’s real, it’s touchable, and it gives a personal touch that may reach some consumers may not find in the web. It also reaches audiences that may not have as much access or proficiency on the web, like senior citizens.
Graphic Design for the Web
Graphic design for the web has less limits attached to it than print does. Web sites of all types (flash, HTML, e-commerce, lead-generating), static and flash banner ads, email blasts, flash animations and word press give depth and breadth to marketing and sales that printed media may not be able to convey. A strong online presence can only help boost sales, and with just about every business available online, it’s a must for a business to not just have a web site or ads or other online marketing available, but for it to be engaging. A graphic designer can help to achieve that.
Whether a business is large or small, successful or struggling, it needs a good graphic artist on its side. A graphic artist can help with marketing in both print and on the web, and a well thought out, carefully planned marketing strategy will include both printed material and web marketing. The graphic designer can help businesses make those crucial decisions, and increase the chances of success or make success even greater.