Why is it important to have a blog?
- As a way of keeping your site up to date and showing your viewers that you are ready for business
- To act as a tool to drive traffic to your site
- To provide you with content to share on your social accounts
- Show you as an industry leader/knowledgeable about your subject
- Stand out against your competitors
- Show your personality to your audience
- Allows viewers to gain insight and also share your posts with others
- 70% of customers prefer to understand a company via blog articles as opposed to ads and there’s a 126% increase in lead generation for small business who blog compared to those who don’t
Steps to Make Your Posts Engaging
Firstly, you need to do lots of research. In some cases, the research around your topic may take up more of your time than writing the post itself! You should have a look to see what your audience is wanting and try and come up with an original way to present your knowledge to them. If you can’t think of anything to write about, consider the following starting points:
- Post about something controversial/ your controversial views on a topic (be careful before hitting ‘publish’ though!)
- Write reviews
- Write a step by step guide with actionable advice
- Create a list (eg: of tools your audience can use to benefit them)
- Post an infographic/something visual
- Promote a competition/giveaway
- Write about what you have learnt since starting out or things you would have done differently
- Describe your job and what a normal day involves
There are so many more ideas out there, but just remember your post should be at least one (if not both) of the following:
When it comes to writing your post, the headline is key. I recommend starting with the headline so that you know exactly what route you need to go down when writing. Restrict yourself to focusing on this so that your post delivers what it promises to – not too little and not too much. When it comes to headlines, there are a number of ways to make it stand out and clickable:
- Use numbers (“10 secrets to…”)
- Use interesting adjectives (“The best free ways to…”)
- Use trigger words such as why, how, when (“Why you need to…”)
- Sometimes a negative headline can get more clicks (eg: “The 10 worst things you are currently doing for your business”)
When it comes to the main body of the post, try and keep this quite informal. Some great advice is to pretend you are talking to a friend. How would you word things in a casual setting? Write like this and your posts will feel a lot more personal and inviting.
Ask questions. Questions provide an opportunity for engagement and give your viewers a chance to think. A great thing about having questions in your post is that it encourages those reading to leave a comment. You can then reply to these comments, building relationships with your audience.
Once you have written your post, this is just the beginning! Rigorous editing is crucial to having a high-quality post and can take twice as long as writing. If you aren’t too great with spelling and grammar then get someone else who is to take a look through your post and suggest any changes. Having someone else read your post first is always a good idea – even when you are a great writer! Perhaps you haven’t explained something very well because you are an expert on it or maybe you have repeated a phrase a couple of times which you didn’t really need to. All of these things can be spotted a lot quicker by a fresh pair of eyes. If possible, try and leave your content for a few days and come back to it so that you can also read it from a new perspective. Don’t forget to add some relevant imagery throughout your post to keep your readers interested.
Now that you have your perfect post all ready to go, make sure to publish it and then share it in as many places as you can… And of course, continue to write more and more great posts!