The font style you choose speaks volumes about your business, and the idea you are trying to convey about your business. There are countless types of fonts available, but many of them can fall into different groupings. Here’s a sampling of groups, and what they say about your business.
These can include a basic typeface as well as a classic scroll. If it reminds you of days gone by, whether it’s the 1920s or the 1950s or the 1800s, it’s a classic typeface. The look is vintaged, which suits businesses involved in vintage or classic products or services. It speaks of days gone by, but remains relevant.
The fine lines of simple modern fonts are straight to the point, with an urban edge. They say now, edgy, trendy. They are quite popular, and it’s no wonder.
Scrolling, but different from classic, elegant scripts breathe eternal style and grace into their advertising. This typography says time-tested and true, and no nonsense style. Think Audrey Hepburn and Grace Kelly.
Fun and flowery
These typefaces infuse fun and femininity into the marketing scheme. They are loose and loping, with lots of curves and twirls. They say happy and fun, and they they don’t take themselves too seriously.
As a business, you need to assess exactly what the message should say about you. Not just that, but also what will appeal to the targeted consumer audience of your products or services. Somehow a fusion between message and correct appeal must happen, and that fusion might happen in the font style you choose to market and/or brand your business. A new company may be needing to show experience, so a classic style font may meet their needs. A previously stoic company may be looking to soften their lines with a simple modern font, or perhaps even a fun and flowery style. Assess the message, research the target audience and make your decisions wisely. The font you choose will be doing the talking for you, so make sure it speaks as you would.