Marketing is no longer just about buying ad space and big banner ads. The real power behind marketing your business is through word of mouth. That’s not to say ads are completely pointless, but they are so plentiful online, that your business will need more than that to stand out. Savvy shoppers research the product and business, and when they research yours, you will want them to find favourable results. This is the power of word of mouth marketing. Tweets, Facebook posts, Pinterest pins, blogs and review sites can help drive the growth of your business. Here’s how to use these to your advantage.
Twitter and Facebook
It will take research on your part, but finding those who a) have a somewhat large following or friends list, including plenty of retweets and shared posts, b) are trusted by their followers, and c) their audience is your target audience, then it’s time to become a follower or friend too. Start retweeting their tweets, and sharing their posts and help them promote whatever it is that they are using word of mouth to grow. Over time, your help and loyalty to them can open the door for them to use their influence to promote your brand. Write them an email, offer a sample, and ask them what they think. Stay away from those who regularly promote businesses in an obvious manner.
Blogs and Review Sites
Blogs and vlogs (video blogs), including those plentiful tutorials found on YouTube, are spreading word about products and brands almost as quickly as Facebook and Twitter. Finding the right blogger is the same method as finding the right person on Facebook or Twitter to help spread the word about your business. The key is to help them, establish loyalty and then ask them to use their influence. When it comes to reviews, ask your satisfied customers to leave reviews. They can leave them on your webpage, or you can direct them to widely used review sites that take reviews for your category of business.
Is your product or company pinworthy? Pinterest reaches people quickly, just like Facebook or Twitter. It also hangs around: just like Facebook sharing and Twitter retweets, pinning on on Pinterest could have your product or company shared over and over again. Even better, it stays pinned to boards, so it is revisited by the owner of that board. There are also influential pinners on Pinterest, so it pays to research those that hold a lot of sway over Pinterest pins. Then you can get your pins out there, to the influential pinners and let the power of word of mouth work its magic.
Using word of mouth to market your business online is very powerful. It’s also inexpensive, though some may charge to promote your business or product. Be selective in who you choose, because just because someone has the ears of millions, doesn’t mean they are trusted by them.