When it comes to color, graphics, shapes and design, graphic designers should keep it simple. The minimalistic approach should be used, including white space or negative space. If there is too much going on, the point is lost in a jumble of what may appear like a great design, but fails to communicate the right ideas. And the ideas themselves should be kept simple, as well. Using the graphics, color, shape or design, make a simple point and stick with it.
Imagine looking for information on a bulletin board littered with many notices attached to it. There is so much to take in that what you were seeking may be forgotten, and you may be overwhelmed at the onslaught of information. Graphic design can and does include to written word, but it should be kept to a minimum and be very clear. With less to read and focus a customer’s attention, more emphasis can be placed on the words that matter. Choose what words matter to your business, and be minimalistic. Sometimes, just the name is enough. Different typography can convey a message here as well, and your graphic designer can lead the way with what’s available and what will work in terms of the feeling the typography will convey to your audience. The typography may give the only real visual stimulation to the design, which is useful because it keeps the viewer’s eye on what really matters.
Alignment, Contrast and Balance Within the White Space
These elements are important to any graphic design, and should be included in a design that highlights the ‘less is more’ idea. White space is not a lack of design; rather, a good graphic design has white space and uses it to its advantage. Contrast, in terms of color, proper alignment of any graphics or text within the space and balance of the space as a whole (even in the case of asymmetry) is integral to giving it a minimalistic feel.
When using a simple graphic design motif, a key word is subtlety. Communicate, convey and inform while using the very least of graphics and wordage. It will keep the focus on the idea, rather than the design.
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