You’ve spent the time and resources to put together a comprehensive marketing plan. You have spent time reviewing it and discussing it with your team. You have put in place the finances to see it through. Now it’s time to implement the plan. What is the best way to begin your marketing campaign and make it as seamless as possible?
As much as you would like to charge into the ring, it’s important to take small steps. Going full steam ahead with implementing the entire marketing strategy at once, is a recipe for disaster. There are usually hiccups along the way with any plan, and it pays to start small and iron them out as you go along, rather than have a full scale disaster. You can start simply with the website and monitor its progress and ease of use before moving onto the next phase, whether that is a Facebook page for your business or a Twitter account.
Find the right staff for the right job. You won’t be able to have your hands on all aspects of the marketing implementation, but you can oversee it all. Find the right staff member to do the right job at each stage of your campaign. Have a staff member who is quick and witty, but lacks technical skills? Assign to Facebook, Twitter, Pinterest, etc. Another with competence in sales? Make sure they are the one closing your sales.
Consider Automated Marketing
Once you have all your ducks in a row, you may want to think about the services offered by automated marketing. This can greatly aid in the management of your marketing, and break down where it is going and what it is doing. It can point you in the right direction, and remove resources from areas that are going nowhere fast.
Once you have slowly integrated your entire marketing plan into the online universe, it’s time to kick things up a notch. Now, with everything humming along as it should, you can start to saturate with your business campaign. Using the ideas laid out in your marketing plan, you can begin to increase traffic, increase followers, increase blogs and posts and ads, and anything else in your bag of tricks.
As tough as it is, now is the time to be patient. Rome wasn’t built in a day, and your results won’t be ready in a day either. But unlike Rome, you are going to see progress a lot faster. Keep an eye on all aspects of your marketing, and if it’s all ticking over as planned, relax and await your results.
Your marketing plan implementation is an important step in the building of your business. Be thorough when planning, and be involved when the campaign begins. Weed out the problems as they come up before moving forward with more steps. Be prepared for the unexpected. And most of all, don’t stop.