Marketing automation software is used to filter through all possible marketing leads, providing your company with not just a means to market, but also the data to find the right potential customers, all through automated processes. Using software to replace time consuming, repetitive tasks is ideal to bring leads to the sales team faster. Marketing automation tools can develop and analyze your current marketing strategies and their success; track and interpret the online behaviors of potential clients to gain insight regarding their likelihood to purchase; as well as organize and store information from the leads into data packages your sales team can use. Your marketing department can set the parameters of what they are seeking in a potential customer. Marketing automation greatly reduces marketing resources and generates large amounts of leads.
Tip #1 Understand Your Goals for Marketing Automation
Before deciding on a particular marketing automation software, it’s important to recognize the goals you hope to achieve through automation. It’s only then that you can make the decision about which software will work best to aid in the marketing of your business.
Tip #2 Go Slow
Once you have a general outline of what you require from the automated marketing software, look for one with ease of use. Then, proceed slowly. Start with the basic services to get your feet wet before jumping into the higher methods of lead generating. You may have some growing pains with the start of anything new, but they will be easier to control and repair if there is little at stake.
Tip #3 Purge, Delete, Convert or Merge
It’s important to do an overhaul of your existing customer and lead databases. Broken emails, repetitive data and unusable information is going to affect your automotive process by giving you misleading reports. It’s also going to improve your customer service, by ensuring customers or leads don’t receive several copies of the same email, or have to reregister each time they visit your site. A thorough overhaul complete with email validation, will streamline your automated operations.
Tip #4 Educate Yourself and Prepare Your Sales Team
Once you have converted to automated marketing tools, things are going to change. Keep up with it all by staying ahead of the curve and keeping yourself educated about it. Meet with your sales staff, and meet often. Educate them as to how the new software will compile information, where they can find it and what to do with it. If the automated marketing software company offers you a representative to smooth out the process, accept that. It will help with the bumps you may encounter along the way to success.
Marketing automation simplifies and amplifies your company’s lead gathering and marketing processes. Used well, your business could be soft marketing to countless leads and your sales team could be closing deals at an exponentially higher rate than before. Being prepared, being educated and keeping abreast of the systems, data, and their use will bring your company the type of success you have always known was possible.