Marketing is key to expanding any business, large or small. There are many differences between large companies and smaller ones, and that includes the basic collateral for marketing. What follows is a list of small business marketing must-haves:
This is a no-brainer. You can design them yourself, or better yet, seek out a graphic designer to make them really eye catching. Pass them out, include them with your goods, services or paperwork, leave them where they will get noticed.
Flyers and posters
Depending on your particular small business, it can be very useful to work locally as well as globally. Flyers and posters will get the word out in your part of the globe.
Letterheads and envelopes
Whether you are sending out invoices or posting quotes, it needs to look professional. Expertly branded stationary will give you a polished look, essential for a small business to be taken seriously.
Brochures and postcards
These can be sent via email, and a great added touch is to send them by post. We may live in the age of the Internet, but hard copies are still an important, reliable source of marketing.
An event can take place online or at a venue, or at your business location. The event can be an introduction to your business or product, or a by invitation only discounted sale, or anything else that suits your specific industry. Planning an event will include a program and invitations to the event, among other things. These will set the tone for the event, so be sure to consult a professional about how to give your event the feel you want.
Though a website should be a given, a small business owner should give thought to a professionally made website. A website can be a customer’s first impression, and a skillfully made site will give your client confidence in your company’s competence.
Social media marketing
Using social media is an excellent way to market your small business. Facebook, Twitter, LinkedIn and YouTube are essential pieces in the marketing puzzle. Optimizing and managing these resources can be done in-house, or they can be set up and managed by others specializing in the field. If you decide to go it alone, be sure to research it all carefully, as it isn’t as easy as it looks.
An attention grabbing banner ad is a great investment. Talk to a graphic artist about what you would like to see in your ad, and they can produce it. They may also be able to guide you in the best direction to purchase the ad space required.
Website and search engine optimization
There’s more to it than just having a great website, you need to lead potential customers to it. Search engine optimization will get your business higher on the list, and produce more hits.
Small businesses have to appear as polished as large businesses, but still retain the easygoing, relatable feel of a small company. Using expertly made services, combined with the excellent customer service small businesses are known for, will give your company the edge it needs in today’s tough market.