When it comes to marketing yourself, being known as an expert in your field is a sure fire way to succeed. Being an expert means more name recognition, more clients, and the ability to charge the highest fees in your field. Implement a few steps into your business marketing plan in order to ensure your position as an expert in your chosen niche. You will find yourself sought after, rather than desperately seeking sales.
You know you are good at your business, and there’s nothing wrong with proclaiming it. Be confident in all your dealings, whether face to face with a potential client or in your business marketing portfolio. Know your business, and be very clear about the skill set in which you have the expertise. Don’t be afraid to have pride in your abilities. Boastfulness may not be helpful, but clearly marking yourself as an expert in your chosen field is simply honest.
Show Your Success
However you choose to market yourself and your business, show your success by telling your story. Ask previous clients to give reviews and testimonials you can use. A few lines that show why you are an expert, as in years spent in the business, success stories and testimonials on your website may prove your assertion of expertise.
Make a Professional Website
Your website says a lot about you, and you will want one that says professional. If this is beyond you, seek a web designer. They can help your website look professional and polished, just what you need for poisoning yourself as an expert.
If there are organizations or associations in your niche, join them. If there are few or none, develop one and make yourself the leader. A client will have more faith in the president of an organization, than an unknown. If leaders already exist, associate with them regularly. Host conferences and seminars. Begin to make your name synonymous with your niche.
Seek the Media
The media are often searching for experts in any field to quote in a story. Be that expert they are looking for. You can start with contacting blogs that relate to your field, and continue with radio and print media. The more name recognition you receive, the better your sales are bound to be.
Increase Your Fees
Consider raising your fees somewhat above the norm for your field of business. Most people understand that you usually get what you pay for. And for an expert, they are usually willing to go higher to get the best. Consider too, focusing your business on a smaller range of products and services, if you haven’t already. It’s easier to be regarded as an expert in one or two things. You don’t want to be regarded as a jack of all trades, and a master of none.
The bottom line to increase your bottom line is not to be afraid to label yourself as an expert, as chances are, no one will do it for you. Showcase and market your expertise in your chosen niche, and success should follow.