As common as a handshake, business cards are distributed to promote your business and your name. They are your primary source of advertisement while in-person networking. Your potential client may receive a stack of business cards that day, yours among them. In order to capture attention and showcase your abilities, you need a business card that will not be lost in the shuffle.
Think outside the rectangle
Since most business cards are rectangular and of similar size, changing up the shape of your card will differentiate it from the rest. Change the edging, switch to an oval or let your business take the shape. Dental professionals could use the shape of a molar, a locksmith a key, or a hammer for a carpenter.
Make yourself useful
Make your business card useful to your potential client, and they will notice you over and over. A gardening supply company could print out their business card on a small envelope containing seeds. Mechanics may have metal engraved with their vitals, and include cut outs in the metal to tighten or loosen bolts. The side of a carpenter’s business cards may be delineated with measurement markings.
Colours and materials
In the past, business cards were white and made from the same type of cardstock, with black type. While these are still available, you can now look beyond that to a world of colours and materials. Metal, rubber, satin, cotton, and laser cut acrylic are just some of the innovative materials that progressive business owners are using to market themselves and their business.
Let your creativity shine
If your business requires your design, artistry or creativity, show some of your ideas on your business card. Trifold cards allow you to display examples of past work and ideas for future work on six sides of the cards. Even if your profession doesn’t necessarily use much of your creativity, there’s no reason your business card can’t. A personal trainer could make a client chuckle with a card designed with a tear-away belly from the profile of a human silhouette. A midwife’s triangular business card folded like a diaper will leave an impression on prospective parents-to-be.
Don’t get carded
Yet another method of marketing yourself through business cards is not to use cards at all. Printing your vital info on objects is not a new idea, but pens and magnets were just the beginning. Using icons of your trade brings the message home. Whether it’s miniature plungers for plumbers, paintbrushes for artists, or lipgloss for makeup artists, the ideas are only limited by your imagination. Take note, however, that usefulness of the object increases the possibility of someone holding onto it longterm.
Business cards are an important tool in your business marketing tool belt. While you can make a great first impression on prospective clients, your business card keeps making that impression for the future. Take the time to explore the best type of business card to represent and market yourself and your business, and stand out from the crowd.
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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