If you currently have a blog for your brand, you already know how effective it can be to increase your web visitors and enhance your presence. It is also a wonderful tool for marketing on social media. However, if you don’t use images or you use low-quality images, you might be missing a huge fan base. Using good images on your blog posts doesn’t just make the post itself stand out, but it creates more attention for your post on social media. You can actually increase your social media reach just by choosing a relevant picture. Here are some tips for choosing the right image on your blog posts for social media purposes.
Set Your Featured Image
Let’s start with the reasons why you want to use images on your posts. If you typically add an image at the top of your post, but not in the “featured image” section of WordPress, you are missing out on huge potential. There are social media bookmarking sites that pull the featured image for your post, but don’t always recognize the image if it is only used within your post itself. This is very important to note, because taking a few seconds to add it to the featured image section gets you a lot more social media reach.
The SEO Benefits
The image of your blog post also increases SEO, as long as you do it correctly. Whenever you add an image to your blog post, make sure you change the description of the image. These descriptions and alt tags are indexed by Google, which helps people find your blog post. Describe it short, but in a way that helps others find it. If when editing images, you title it “generic14,” nobody is going to find it. However, if you title it “logodesigntips,” you have a much better chance.
The first social media site that looks at the image of blog posts is Facebook. If you have ever posted a link on your Facebook page, you already know that is automatically gives you a sample of the blog post. It will show the title of the post, first few lines written, and your featured or first image. Posts on Facebook with an image are much more likely to be clicked on than just plain text.
Twitter is another social media site that shows the image you have on your blog post. Instead of just posting the link, add an image to the update where you are adding the link advertising that post. You will have about a 33% increase in your social media reach by doing so.
Even if you are not active on Google+, you should still be publishing all of your blog posts with images to the site. It is easy to schedule your posts to automatically publish on Google+, and these will show up in Google searches. Not only that, Google will also index the blog images you are using. As an added bonus, Google+ is set up to accept wide image formats.
Let’s not forget about the power of Pinterest! No matter what type of blog you have, you need to be adding all of your posts to PInterest. This is an image-sharing social media site, so of course you need a good image. People are no longer just searching for pretty pictures on Pinterest, but for information as well. Get a good image with an eye-catching type and you will definitely expand your social media reach.
If you want to get more activity through social media networks, just adding an image or two to your post will get you there.