Showcase Your Products
Pinterest is useful for all types of businesses, but particularly if you are selling a product. You can easily pin images from your product line and new releases or promotions, and anyone who follows you will see them. It is also a great way to how different ways your products work for the current trends. If you have a home décor retail store and you notice a new thing trending Pinterest is the bohemian look, try to find some bohemian décor items and pin them to the site. You are bound to get views and possibly even make a sale from it.
Use SEO to Your Advantage
Every time you create a board or name a pin with the description below it, you are adding to your potential SEO. The descriptions become keywords, which are not only used when people search within Pinterest, but organic search engine searches as well. Pinterest gets a lot of activity and unique visitors, so search engines put the results at the top of the list. If you look up something on Google or Bing, you might notice on the first page that at least one result is a pin or board on Pinterest. You can definitely use this to your advantage.
Interact With Others
Just like any social media site, interaction is a big part of Pinterest. If all you do is add a few pins each day and log out, you might not get much notice. However, when you interact with people through the site, you will definitely garner some attention. Whenever you see someone re-pinning something from one of your boards or one of your products, follow them and all their boards. You can also leave comments on different pins. Do you have a new line of handbags you want to get the word out about? Find some pins that are related to their style or color, and comment on those pins. You will start opening up communication and get more attention for your own website.
Have User-Generated Boards
Not all of the boards on Pinterest are curated by just one person. Create a fun and interesting board and start inviting others to pin to it. You can make it public, which allows anyone to add to it. A broad category is best for these boards, such as “plus size clothing” or “Christmas.” These categories are broad enough to attract attention, and are also tailored to the audience you will have on Pinterest.