There are many ways to promote a website, and it should come as no surprise that one of the best and easiest ways is to do it online. However, you might not realize how many opportunities there are to get more people to your website. Here are some of the tops ways to promote your website through various Internet sources.
Start With a Good Website
The most important thing by far is to make sure your website is top-notch. If it is too busy, hard to navigate, or just plain unappealing, getting more views isn’t going to be very helpful. You want the front page or landing page to entice someone to keep reading or clicking around to learn more about you and what you offer. If is highly recommended that you get it professionally designed, or at least have a professional-looking logo and brand. Don’t try to promote your website until it is ready.
Use Social Media
Once your website is ready to promote, start with social media. You not only want to create business social media accounts but let your friends and family know on personal social media accounts as well. The more people visit your website, even if it is a family member who isn’t going to buy a product, the more the big search engines start to notice you and index you. Let the people you know about it first, then start working on social media for everyone else.
Utilize Business-Related Social Media Networks
Facebook and Twitter are most likely the social media sites you’re thinking about using for promotion, but don’t forget about LinkedIn! Most people think of LinkedIn and something you only use to find a job or find job candidates for your company, but it is also a great professional resource. You can start building your presence in the business world by promoting your website and new content on the site. Add your newest articles and blog posts, and interact with others in your industry.
Have a Blog
Nowadays, every website should have a blog attached to it. Even if your website is only meant to advertise a local business, you still need a blog. Blogs are a great way to keep uploading fresh, unique content, which you need to get more views and a higher rank for your website. Blogs also allow you to show that you are an expert in your field, and showcase your expertise. Try to keep a blog updated at least 2-3 days a week with new content that others might be searching for within your niche market.
Buy Ad Space
While it is not as prevalent as it once was, buying ad space is still something many websites do to get the word out. It is good to add to your overall online marketing strategy, but the trick is to buy ad space on relevant websites and blogs. Don’t just choose any website with a low advertising rate, but get to know their target market and find out if their market is also the same as your market.
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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