You already know how essential it is to have a good brand, but you also need to keep that brand consistent. This is what is going to allow your target audience to get to know you, recognize you, and remember you. If you have a completely different persona on each social media site, it will get confusing and there are no recognizable qualities to your brand. Here are some tips for remaining consistent along all platforms.
Stand for Something
Does your business or brand have a message you are trying to convey, or something you are for or against? If so, this is something that should remain consistent throughout all platforms. If you sell women’s clothing and believe that women of all shapes and sizes should be free to express themselves, than that can help you show your message on social media. Sharing stories, pictures, and websites of women who are empowering others by being themselves, including women of all sizes, is a great way to convey your message clearly and consistently.
Have a Brand Checklist
This may seem incredibly simple, but it is also very important. Unless you are the only one who manages all of your social media, including content on your blog and website, you need a checklist. It should include important points, values, messages, or questions for others to look through every time they add content. If you want your readers and followers to know that you are a family-based business working in a casual and fun atmosphere, include those points on the checklist. Every time a social media manager or employee posts content on a social media site, they will know to incorporate this based on your checklist.
Identify Your Voice
Another part of being consistent is having a single brand voice that you want to use across the board. If you have an employee who works on your blog posts with more of a technical voice, and your social media manager has a conversational voice on Twitter and Facebook, it can get confusing for your readers and followers. First take some time identifying the voice you want your brand to have, then make sure everyone remains consistent with this single voice.
Approve All Social Media Interactions
When you are first starting out, you might want to have a way to approve all status updates and social media content before it goes live. This not only helps avoid any issues with your consistency, but it can be somewhat of a training period for anyone working for you. Any time they have a tweet or Facebook status that you don’t believe goes well with your brand, you can give them notes, and the next time they will know exactly how to remain consistent with your brand. By keeping a close eye on things in the beginning, you will have no issues later on.
The most important thing to keep in mind is that you should identify everything in the beginning. This lets you discover the values and morals you want to express, your voice, and your brand’s identity.
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Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
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