Why Blogging Should be Part of Your Marketing Plan
As you start preparing your marketing plan, don’t forget about updating your blog. Every type of website or business can have a blog, which offers many excellent benefits. You’re increasing your SEO, getting more page views, and providing a place to interact with your target market, customers and clients. Here are the top reasons to make blogging a part of your marketing plan.
#ContentMarketing : Blogging Helps Drive Traffic
One of the biggest benefits to blogging with your marketing plan is that it helps to drive traffic. Your main goal of marketing online is to get more traffic to your website, and what better way to do that than with a blog? People online are constantly searching for something, and you can provide them with the information they seek. If you are a dentist, your blog posts can be about different dental procedures or how to handle dental emergencies, and you can bet your target market will find your dental website just by reading through your bog posts.
#ContentMarketing : It Displays Your Expertise
Blogging also shows the type of expertise you have, which is important for many different types of websites and business owners. For example, if you are a photographer and your website shows your portfolio, your customer base already has a good idea of what you can do with a camera. However, a blog can further show your expertise in photography by explaining how to use different elements on a camera, or giving your target market tips for taking candid pictures of their children. You are giving them posts they are interested in, while showing your expertise in your field.
#ContentMarketing : You Can Combine Social Media and Blogging
If you have social media sites like Pinterest, Twitter and Facebook, there may come a time when you are running out of things to post about. A good way to mix it up a little is by posting links to your blog. When you have a new post, write a short status update about what the new post is about, and you are bound to get more activity. Not only does this allow you to get more traffic to your blog and website, but it can open up conversation on your social media sites.
#ContentMarketing : SEO is Improved
The Internet has changed a lot over the last few years, but one thing that still remains is that search engine optimization (SEO) is important. More so than ever before, you rely on the SEO of your website in order to get organic traffic from search engines. Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic. It is ideal that you blog at least 2-3 days a week, but daily blogging will help you even more. Just remember to post unique and informative articles on your blog, otherwise it can actually hurt your SEO.
Don’t forget that blogging (#ContentMarketing) also helps you interact with your customers and clients, both new customers and dedicated followers.