Why You Need a Social Media Manager
Social media is something everyone is familiar with, but not everyone knows how to use correctly. If you run a website, blog or small business, you need to manage your social media on a regular basis. If you don’t have the time or skills to do it yourself, you can hire a social media manager to do it for you.
They Have Social Media Expertise
Unless you work in social media, you don’t know everything there is to know, but a social media manager does. They don’t just know how to sign up for social media sites, but they can help expand them, have unique tools that help them become successful, and can help you get followers that want to follow you and engage with you. Just because you can sign up for a Facebook fan page, doesn’t necessarily mean you are adept at making it something others want to keep up with.
They Will Work With Your Brand’s Style
One of the biggest concerns regarding having someone else work on your social media content is not having your same voice. However, social media managers know how to work with other’s brand, tone and style. Before they begin working on your social media and scheduling posts, they will learn more about you. This is done by finding out more about your business, reading through your current content, and seeing what you have posted about so far. They want to express your brand’s style without it being influenced by their own. Nobody has to know you have hired someone to handle your social media if you don’t want them to.
They Will Work Out a Good Strategy
Being successful on social media is more than just posting a link to your website or talking about what you had to eat that day. With business social media pages, there is a lot that needs to be done. There is a unique strategy that works for each type of target market. Men in their 50s on Twitter are not going to be interested in the same thing as women in their late 20s and early 30s. These are completely different markets that require a completely different social media strategy. By hiring a social media manager, you can trust that they know how to tailor social media posts to these markets specifically.
They Will Free Up More of Your Time
One thing you probably need more of in your business is time. Social media takes time between research of your target market, keeping up with current trends and changes in social media, getting more followers, and interacting with your followers, not to mention coming up with unique and interesting posts and updates. You may not have time for this, making hiring a social media manager an excellent investment.
They Will be Up-to-date on Current Trends
Unless you spend hours every day on Twitter, Facebook and Tumblr, you probably don’t know current trends when they happen. However, social media managers do. Social media is what they do all day, every day, and they are good at what they do. Not only do they bring expertise to the table, but they can help you engage with your target market by keeping current on what your market is doing. Through very careful research, they know what your target market is reading, watching, and talking about.