Learn why your business needs a press release
Your website has a fresh look and relevant content, you are tweeting 5-6 times per day, your Instagram followers are building and your Facebook page consistently gets shared with scores of comments. Why do you need to now add press releases into the mix of expanding your reach and promoting your brand?
Seven reasons why it’s smart to incorporate a press release strategy and regular release schedule into your business plan
Manage the message
When writing a press release, you choose the angle about which to write. In other words, you talk about that aspect of your business you want to publicize. You are telling your story on a professional platform.
The cost to spread your message via a press release is minimal when compared with advertising, making press releases a cost effective method for spreading the word and building your brand.
A well-written press promoting a newsworthy topic gives your business credibility among media. Repeated information channeling from your business in this way makes way for Number 4.
A press release may secure you and your business as experts in your field. As editors continue to read reliable and knowledgeable information from your company in the way of a press release, you become identified as an industry expert. When it’s time for the editor or reporter to make a call for an industry source, your name may be at the time of the list.
Through worldwide press release distribution, your news will be sent to tens of thousands of media outlets throughout the world at a minimal cost, creating new customer opportunities while building your brand in other markets.
Using key words in the press release increases your SEO, which increases your visibility, which improves brand awareness.
By targeting press release distribution lists and specific media, you can ensure your message is reaching the right audience. A press release is an effective way to make sure your message reaches people who are interested in what you are doing in your business and what you have to say.
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