Learn why Inbound Marketing is so important to grown your business
Inbound marketing is one of the most crucial ways to advertise your business online. While you may also incorporate outbound marketing, such as television commercials and print advertisements, inbound marketing offers some unique benefits. Here are the reasons why inbound marketing is King.
Connect With Your Audience
With inbound marketing, you benefit by being able to connect with your audience. You can really use social media to your advantage by doing research on your target market and finding that market. For example, if your target market is women in their late 20s to mid 30s, you may find out that this market uses Pinterest more than other social media networks. Younger readers are no longer using Facebook, but taking over Twitter, Instagram and Vine. These statistics can help you better connect with your audience, which ultimately gives you a better return on your investment (ROI).
Interact More With Readers and Customers
Not only can you identify your target and connect with them, but you have more one-on-one interaction. In a social and digital age, this proves very useful for all types of businesses. Some of the businesses that are really shining right now, not only have social media profiles, but they interact frequently with people following them. Taco Bell’s Twitter page is a perfect example of how to do it right. They don’t just post about their own company, but search for others mentioning their business, and add some personality and humor to their interactions.
Be Known for Your Experience
Inbound marketing methods also allow you to shine, show off your expertise, and be known for your experience. Through your different blog posts and YouTube videos, you get known for the skills and experience you possess. This can help others choose your business over others that might be offering similar services or products, because you have gained their trust. It is an important and effective way to stand up next to your competition.
Improved Local Searches
Don’t underestimate the power of local searches. If you have a physical business, whether you sell products or offer services, you should be focusing on local searches. Many people looking for services are going to do a simple Internet search first. As long as you have enough content for your business and have your address listed on those sites, you will get a good deal of business through local searches. This is something outbound marketing doesn’t really provide you on such a large scale.
Finally, you can track and monitor the activity you have on different posts, videos, or social media interactions. You are able to use analytics to track not just the type of content that is working well for you, but the exact days and times of the day when posts are most effective. Depending on your target market, you might find that blog posts posted during the week between 8:00 am and 11:00 am get nearly triple the views as posts published Sunday evenings.
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