Inbound Marketing vs Outbound Marketing – What is the difference?
If you are planning on marketing your online or local business, you have two main options: inbound marketing and outbound marketing. Before the Internet was introduced, outbound marketing was the only option. This includes more traditional methods like television and magazines, while inbound marketing involves newer forms of marketing, such as blogs and social media. Here are some things you should know about each option.
While outbound marketing is still used often, inbound marketing is becoming the advertising method of choice. It has many advantages, particularly for freelancers and small or medium-sized businesses who can’t afford the more expensive advertising options. Inbound marketing includes social media posts, infographics, white papers, blogs and vlogs, podcasts, and eBooks.
Benefits of Inbound Marketing
With inbound marketing methods, you benefit in a variety of ways, including the following:
Reaching a larger audience – With inbound marketing, you are taking advantage of the millions of people that are using the Internet every day. This includes people on social media, checking their email, browsing the web, and those who are using a combination of computers and mobile devices.
Targeting your niche market – It is also easier to target your niche market with inbound marketing. With advanced target research, you can find out exactly where your target market is spending their time, from Twitter and Facebook, to watching vlogs on YouTube. There is currently a more limited market with outbound marketing, such as those reading newspapers and magazines, or watching television.
Cost-effective – In terms of the cost of marketing, inbound marketing methods tend to cost less. Many of these methods, such as blogging, vlogging and social media, will cost next to nothing. If you get into online advertising, you may spend some, but nowhere near what you spend on television or radio ads, including print advertisements.
Faster turnaround – Another excellent benefit to inbound marketing is that there is a faster turnaround. With outbound marketing methods, it takes time to execute it, not to mention how long it takes to see the results. Inbound marketing results are nearly instantaneous.
The other option you have is outbound marketing, which is the more traditional marketing method. This includes print advertisements, like newspapers, magazines, flyers and brochures, email marketing, television, trade shows, and radio commercials. As mentioned previously, it tends to take longer and is more expensive. However, there is also the benefit of how effective it is. If you can target the right market and have the budget for it, outbound marketing can really do well for you.
This type of marketing is more beneficial for larger businesses and corporations, particularly those that are selling a product. The time and effort you put into it can be rewarding if you do proper target research, but keep in mind that you also lack proper ways to see your return on investment.
Inbound marketing, as you can see, is quickly showing its many advantages for businesses of all types.
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